{"id":122330,"date":"2017-09-13T19:49:12","date_gmt":"2017-09-13T19:49:12","guid":{"rendered":"https:\/\/kaleidaweb.com\/2026\/?p=122330"},"modified":"2026-02-17T20:04:12","modified_gmt":"2026-02-18T01:04:12","slug":"why-do-you-need-a-website","status":"publish","type":"post","link":"https:\/\/kaleidaweb.com\/2026\/why-do-you-need-a-website\/","title":{"rendered":"Why do you need a website?"},"content":{"rendered":"

Many small business owners view their business as a totally offline entity, pursuing traditional means to promote themselves and win new customers. However, regarding any business as purely offline is a risky strategy to take when your customers are spending a good portion of their time online.<\/p>\n

Harnessing the web as a business tool is important, even for businesses that may consider themselves as primarily offline. Plumbers, electricians, mom & pop shops, preschools and many other businesses ultimately all measure success by their ability to build offline relationships \u2013 and the web can play a huge part in that.<\/p>\n

As a small business, it's unlikely you'll have big budgets, staff or free personnel hours to invest in a complex online strategy, but there are certainly some simple steps you can take to start reaping the rewards that the an online presence can bring. I'm here to help you.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1. Be accessible<\/h2>\n

The key to making the most of the web is making your business as accessible as possible, letting people interact with you in a way that suits them, whenever they want to. Your customers are online 24\/7, and as such they expect to be able to interact with businesses and organizations whenever and wherever they are online. Of course, that doesn't mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.<\/p>\n

At the most fundamental level, this means a basic, professional looking website with easy to find, relevant information about your business. At a more advanced level, that could be a fully-blown booking tool that lets customers schedule their own appointment or booking with you, essentially giving your businesses a 24\/7 receptionist.<\/p>\n

2. Think local before you think big<\/h2>\n

Making the most of online tools doesn't necessarily mean trying to go global, quite the opposite in fact. It can be a very successful route to building relationships at a local level, which is crucial to the success of so many small businesses. Focusing on your online touch-points means building relationships with customers and potential customers, and turning that online connection into offline custom: loyal, engaged customers who come back time and again. Think also about local listings sites, online networking groups and building partnerships with other local business.<\/p>\n

3. Nurture your loyal customers<\/h2>\n

Finally, think about how you can use your most loyal customers to do your online marketing for you. Social media has changed the way people make recommendations and share their experiences. Weary of the constant bombardment of marketing messages \u2013 and with a whole internet of opinions, rants (and even occasionally praise!) at our fingertips \u2013 we now just have to turn to Facebook or Twitter for advice. A business can be made or broken in minutes. The mass adoption of online social networks has changed the way we make purchasing decisions. Businesses of all sizes, no matter how small, can capitalize on that. Best of all, these social recommendations are super-targeted, personal and free.<\/p>\n<\/div><\/div>

To sum up, big impact doesn't have to mean big budget when it comes to the web. It's all about being relevant, consistent and accessible online. Keep these three things in mind and you'll be well on the way to succeeding in using the web to create a slick, professional online home for your business. <\/p>\n

Contact us<\/a> to get started today!<\/p>\n<\/div><\/div><\/div><\/div>

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\n \n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t<\/span>\n <\/div>\n \n
\n \"Literacy\n <\/div>\n \n \n
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I have now worked with Dani twice on my website because she is incredible! We did the first website and rebranding in Jan 2020 and then another one just recently in Jan 2024! She is very responsive, flexible and easy to work with.<\/p>\n

My new website looks amazing!<\/p>\n

She will walk you through everything if you don\u2019t understand website design and show you different options so you can make the best decisions regarding the layout and look. She is also just a wonderful human!<\/p>\n

Highly recommend!!!<\/p>\n <\/div> \n \n \n

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\n \"Dahlia\n <\/div> \n

Dahlia Dallal<\/h4><\/span> \n Literacy Partners<\/a><\/div><\/div>\n \n \n
\n \u2606<\/span>\u2606<\/span>\u2606<\/span>\u2606<\/span>\u2606<\/span>\n <\/div>\n \n <\/div>\n <\/div><\/div><\/div>\n <\/div>\n <\/div>\n \n <\/div>\n \n <\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Big impact doesn’t have to mean big budget when it comes to the web. It’s all about being relevant, consistent and accessible online. Keep these three things in mind and you’ll be well on the way to succeeding in using the web to create a slick, professional online home for your business. <\/p>\n","protected":false},"author":8,"featured_media":209518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,16],"tags":[208,209,42,32,210],"dipi_cpt_category":[],"class_list":{"0":"post-122330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webdev","8":"category-blog","9":"tag-3day-divi","10":"tag-reasons","11":"tag-social-media","12":"tag-web-design","13":"tag-why"},"_links":{"self":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/122330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/comments?post=122330"}],"version-history":[{"count":5,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/122330\/revisions"}],"predecessor-version":[{"id":27746071,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/122330\/revisions\/27746071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media\/209518"}],"wp:attachment":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media?parent=122330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/categories?post=122330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/tags?post=122330"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/dipi_cpt_category?post=122330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}