{"id":12542,"date":"2016-12-30T02:52:15","date_gmt":"2016-12-30T07:52:15","guid":{"rendered":"https:\/\/kaleidaweb.com\/2026\/?p=12542"},"modified":"2026-02-17T20:04:06","modified_gmt":"2026-02-18T01:04:06","slug":"barin-logo-design-framework","status":"publish","type":"post","link":"https:\/\/kaleidaweb.com\/2026\/barin-logo-design-framework\/","title":{"rendered":"BARIN Logo Design &#038; Framework"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>This post documents the process of designing a web site for the <a href=\"https:\/\/www.facebook.com\/pages\/Boston-Area-Reggio-Inspired-Network\/532453446840589\">Boston Area Reggio Inspired Network (BARIN)<\/a>. This group of highly-skilled and passionate preschool educators and administrators are hosting a Wonder of Learning conference in the Boston area and they also needed a web presence. We decided on a comprehensive <a href=\"http:\/\/www.wordpress.org\">WordPress<\/a> web site to cover both needs together in one location. In an early stage, I had the task of first creating a \"swirl-like\" logo for the group (similar to their colleagues at <a href=\"http:\/\/ontarioreggioassociation.ca\/\">Ontario Reggio Association<\/a>) but with their own unique style and flair.\u00a0<\/p>\n<p>Here's a peek into my process so far:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12543 \" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2016\/12\/Firefox_Screenshot_2016-12-30T07-33-46.939Z.png\" alt=\"\" width=\"319\" height=\"132\" \/><\/p>\n<p>The group supplied a bunch of photos from their classrooms and events for my use, and I was inspired by the following painting from a preschool classroom. I found myself consistently returning to this photo, so I decided to pull colors from it for the logo.<\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12546 size-full\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2016\/12\/BARIN-LOGO-long-large.png\" alt=\"BARIN Logo Design\" width=\"379\" height=\"155\" \/><\/p>\n<p>I decided on a beautiful, clean, open-source font <a href=\"https:\/\/fonts.google.com\/specimen\/Quando\">Quando<\/a>, found on <a href=\"https:\/\/fonts.google.com\/specimen\/Quando\">Google Fonts<\/a> for the logo and header text in the site design. Going with an open-source font allows for free usage and seamless embedding across devices and browsers. The web site will always look consistent and sharp no matter what their visitor is using.<\/p>\n<p>This font also pairs well with Open Sans, which I already decided to use in body and menus of the site design. It was important to find a font that paid homage to Boston (think Red Sox \"B\") and Italy (where the Reggio Emilia philosophy was born) with a classicly, modern European feel. I needed the font to speak to me, and this one did.<\/p>\n<p>An interesting tidbit: the talented font designer, Joana Correia, is a <a href=\"http:\/\/www.joanacorreiatype.com\/\">woman from Portugal<\/a>. I love her work. This particular font of hers seems to work well paired together with the creative, colorful swirl portion of the logo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\"><div class=\"et_pb_fullwidth_slider_0 et_pb_slider et_pb_module preset--module--divi-fullwidth-slider--default\"><div class=\"box-shadow-overlay\"><\/div><div class=\"et_pb_slides\"><div class=\"et_pb_slide_0 et_pb_slide et_pb_media_alignment_center et_pb_bg_layout_dark et_pb_section_parallax et_pb_module et_flex_module\" data-slide-id=\"divi\/slide-0\"><span class=\"et-pb-parallax-wrapper\"><span class=\"et-pb-parallax-background et-pb-parallax-background--css et-pb-parallax-background-module--divi-slide-0\" style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2016\/12\/BARIN-Insipiration.jpg)\"><\/span><\/span><div class=\"et_pb_container\"><div class=\"et_pb_slider_container_inner\"><div class=\"et_pb_slide_description et_flex_module\"><div class=\"et_pb_slide_content\"><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">I incorporated a swirl shape style from the Ontario Reggio Association logo and colors from this painting to create the new logo.<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12544 size-full\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2016\/12\/Firefox_Screenshot_2016-12-30T07-21-48.498Z.png\" alt=\"BARIN homepage first draft\" width=\"1646\" height=\"879\" style=\"font-size: 16px;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The director requested natural materials and photos be used throughout the site to conform with the Reggio philosophy. She also wants a lot of white space, but with colorful accent photos to feature, thus the clean header and navigation menu.\u00a0 A colorful logo can be used on a site design with a lot of white space. If the header were any other color this logo would most likely be too busy.\u00a0\u00a0<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>It works well on a white background. I found a great royalty-free trunk stump to use as texture for the main background after some layer modifying and washout. I pulled two primary colors #015353, #ff7f00 and an alternate #7bbb4d for accent use on buttons and image overlays throughout the site.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12560 size-full\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2016\/12\/Firefox_Screenshot_2016-12-30T08-53-01.028Z-e1483088227788.png\" alt=\"BARIN Sticky Menu, Whitespace and Color Overlay\" width=\"1678\" height=\"865\" \/><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":208942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,16],"tags":[173,174,154,175,136,172,107,74],"dipi_cpt_category":[],"class_list":{"0":"post-12542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webdev","8":"category-blog","9":"tag-barin","10":"tag-framework","11":"tag-graphic-design","12":"tag-inspiration","13":"tag-logo","14":"tag-logo-design","15":"tag-web-development","16":"tag-wordpress"},"_links":{"self":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/12542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/comments?post=12542"}],"version-history":[{"count":8,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/12542\/revisions"}],"predecessor-version":[{"id":27746067,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/12542\/revisions\/27746067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media\/208942"}],"wp:attachment":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media?parent=12542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/categories?post=12542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/tags?post=12542"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/dipi_cpt_category?post=12542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}