{"id":210809,"date":"2021-06-17T21:45:00","date_gmt":"2021-06-17T18:45:00","guid":{"rendered":"https:\/\/kaleidaweb.com\/2026\/?p=210809"},"modified":"2026-02-17T20:08:52","modified_gmt":"2026-02-18T01:08:52","slug":"literacy-partners","status":"publish","type":"post","link":"https:\/\/kaleidaweb.com\/2026\/literacy-partners\/","title":{"rendered":"Literacy Partners web design"},"content":{"rendered":"
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Literacy Partners, an organization that provides state of the art professional development in literacy for educators in southern California, desired a new website, brand and vibe for the new decade. The team came to me to put it all together on the web. I was presented with a brilliant new brand design guide, logo + media from Michelle @ Let Her Fly<\/a>, and engaging copy from Jaqueline<\/a>. In addition to their fantastic photo shoot and all the new brand features, in two months, I was able to create a lively and modern site that tells the story about Literacy Partners on the web and creates a place for them to grow!<\/p>\n

Their old site was not responsive and didn't look great on most devices and had content that was outdated so we started from scratch on WordPress<\/a>. Previously they were using an eCommerce store for events. We revamped with Event Calendar software that hooks into the powerful Eventbrite<\/a> booking system. This allows the team to collect different types of registrations online and use their system at the door for events. When the COVID-19 pandemic hit, they changed up and went virtual and this was when we bridged the site with Kajabi's<\/a> online course system, removing all in-person events. The site was designed for flexibility, and we were able to save the booking system for later use while quickly implementing a new system.<\/p>\n

The LP site is connected to Drip<\/a> CRM for data and marketing automation to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. There's a newsletter signup at the bottom of each page that's triggered after a while and hidden to current subscribers.<\/span><\/p>\n

Literacy Partners is big into newsletters and blogging and I created a blog that has next\/previous links at the bottom to encourage continued reading throughout the site. It also has social media sharing enabled on each post.<\/span><\/p>\n

The site has a custom login page\/admin back-end and unique design features such as a loading splash screen with the logo, custom scroll bar design, and a theme that blends into the browser on mobile devices. It was custom designed on the excellent Divi 4 theme by Elegant Themes<\/a>.<\/p>\n<\/div><\/div><\/div>

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New Year, New Decade, New Look.<\/a><\/p>\n

web guru:\u00a0<\/span>kaleidaweb.com<\/a>
brand design:\u00a0<\/span>weletherfly.com<\/a>
copywriter:\u00a0<\/span>jacquelinefisch.com<\/a>
project coordinator: jenniferrappo.com<\/a><\/p>\n<\/div><\/div><\/div>

kind words from Michelle \/\/ brand design extraordinaire<\/p>\n<\/div><\/div>

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\"EventBrite,<\/span><\/div><\/div><\/div>