{"id":281161,"date":"2024-03-01T21:25:13","date_gmt":"2024-03-02T02:25:13","guid":{"rendered":"https:\/\/kaleidaweb.com\/2026\/?p=281161"},"modified":"2026-02-17T20:09:13","modified_gmt":"2026-02-18T01:09:13","slug":"client-case-study-literacy-partners","status":"publish","type":"post","link":"https:\/\/kaleidaweb.com\/2026\/client-case-study-literacy-partners\/","title":{"rendered":"Client Case Study: Literacy Partners"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><a href=\"http:\/\/literacypartners.com\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2020\/01\/LIT-logo-color-600x236.jpg\" width=\"250\" height=\"98\" alt=\"Literacy Partners WordPress Web Design\" class=\"wp-image-210812 alignnone size-medium\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/a><\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Client Case Study<\/h1>\n<p>Featuring 2 complete design refreshes + 5 years maintenance.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough vertical-align\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>In the summer of 2020, Literacy Partners decided they needed a <a href=\"https:\/\/kaleidaweb.com\/2026\/wordpress\">new website<\/a>, brand and vibe for the new decade. They also needed <a href=\"https:\/\/kaleidaweb.com\/2026\/maintenance\">maintenance<\/a>. They came to us to put it all together and take care of it all. We were presented with a new style guide, a logo, and excellent copy. In addition to their fantastic photo shoot and all the new brand features, in two months, we were able to create a lively and modern site that showcases Literacy Partners on the web.<\/p>\n<p><strong>A partnership was born.\u00a0<\/strong><\/p>\n<p>We continued to maintain the LP site through the pandemic, modifying content as needed. After COVID, due to changes in the industry and their company, more changes were needed and their site went through another refresh. In 2024, their second complete redesign with kaleidaweb was live.<\/p>\n<p>Their site was built on WordPress using a custom Divi theme by Elegant Themes. We revamped with Event Calendar software that hooks into the powerful<span>\u00a0Eventbrite\u00a0<\/span>booking system.\u00a0The site is connected to<span>\u00a0Drip\u00a0<\/span>CRM <span>to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. There\u2019s a newsletter signup at the bottom of each page that\u2019s triggered after 20 seconds and hidden to current subscribers.\u00a0<\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li>Learn more about their comprehensive <a href=\"https:\/\/kaleidaweb.com\/2026\/literacy-partners\">2021 Literacy Partners redesign<\/a>.<\/li>\n<li>Definitely don't miss the beautiful <a href=\"https:\/\/kaleidaweb.com\/2026\/literacy-partners-wordpress-2024-design\/\">latest design from January 2024<\/a> as we continue to care for their site on a <a href=\"https:\/\/kaleidaweb.com\/2026\/maintenance\">Maintenance plan<\/a>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"difl_scrollimage_0 difl_scrollimage et_pb_module\"><div class=\"df_scroll_image_container\" data-settings='{\"use_light_box\":\"off\",\"link_url\":\"\",\"link_url_target\":\"same_window\",\"frame\":\"on\",\"frame_type\":\"desktop\"}'>\n                            <div class=\"df_scroll_image_wrapper\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/join-our-team-800.webp\">\n                                <div class=\"df_scroll_image_holder df_device_slider df_device_slider_desktop\" >\n                                        <div class=\"df_device_slider_device\">\n                        <img decoding=\"async\" class=\"frame_image\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/plugins\/diviflash\/public\/img\/devices\/desktop.svg\" alt=\"desktop\">\n                        <div class=\"df_responsive_width scroll_image_section\">\n                             <div class=\"df_scroll_image df_scroll_image_top_bottom\" style=\"background-image: url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/join-our-team-800.webp);\"><\/div>\n                        \n                        <\/div>\n                    <\/div>\n                    \n                                        \n                                <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>How we got here.<\/h1>\n<p>Let us walk you through our time working with Literacy Partners.<\/p>\n<\/div><\/div><div class=\"et_pb_icon_0 et_pb_icon et_animated et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">&quot;<\/span><\/span><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"difl_timeline_0 difl_timeline et_pb_module\"><div class=\"df_timeline_container\" data-settings='{\"layout_type\":\"middle\",\"layout_type_mobile\":\"left\",\"enable_item_animation\":\"off\",\"tmln_animation\":\"fade_in\",\"line_width\":\"5px\",\"line_start_from\":\"first_marker\",\"enable_line_top_marker\":false,\"line_top_marker_type\":\"icon\",\"enable_line_bottom_marker\":false,\"line_bottom_marker_type\":\"icon\",\"line_top_marker_space\":\"0px\",\"line_bottom_marker_space\":\"0px\",\"item_vertical_gap\":\"150px\",\"enable_scroll_line\":\"on\",\"enable_arrow\":\"on\",\"disable_arrow_mobile\":\"off\",\"item_vertical_alignment\":\"start\",\"arrow_marker_vertical_align\":\"middle\",\"arrow_vertical_align\":\"top\",\"arrow_vertical_position\":\"50%\",\"disable_date\":\"off\",\"disable_date_mobile\":\"off\",\"enable_date_in_blurb\":\"off\",\"date_order\":\"-1\",\"enable_date_arrow\":\"off\",\"disable_date_arrow_mobile\":\"off\",\"date_arrow_vertical_align\":\"middle\",\"date_arrow_vertical_position\":\"50%\",\"enable_marker_animation\":\"on\",\"marker_postion_mobile\":\"off\",\"marker_border_color\":null,\"line_top_border\":null,\"line_bottom_border\":null}'>\n                \n                <div class=\"df_timeline_items\">\n                    <div class=\"difl_timelineitem_0 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Summer 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Connection made.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf4c4<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Dahlia said hello!<\/h3>   <div class=\"df_timeline_desc\"><p>Literacy Partners desperately needed a complete refresh of their brand and website. They also needed reliable maintenance to care for their site.<\/p>\n<p>Through a client referral they heard about our services and Dani's work. After a quick call to go over it all, Dahlia chose us for the task of developing their site for the web.\u00a0 We joined the team! This was the beginning of a cherished, long-term partnership.<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_1 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Early Fall 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Here's where we got started.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf5fc<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Original site with outdated + broken content<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=280943]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_2 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Later Fall 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Web Development process.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/wordpress-white.png\" alt=\"WordPress\" \/><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Details about the redesign...<\/h3>   <div class=\"df_timeline_desc\"><p>Their old site was not responsive and didn't look great on most devices and had content that was outdated so we started from scratch on <a href=\"https:\/\/wordpress.org\">WordPress<\/a>. Previously they were using an eCommerce store for events. We revamped with Event Calendar software that hooks into the powerful <a href=\"https:\/\/eventbrite.com\" target=\"_blank\" rel=\"noopener\">Eventbrite<\/a> booking system. This allows the team to collect different types of registrations online and use their system at the door for events. When the COVID-19 pandemic hit, they changed up and went virtual and this was when we bridged the site with <a href=\"https:\/\/kajabi.com\/p\/online-courses\">Kajabi's<\/a> online course system, removing all in-person events. The site was designed for flexibility, and we were able to save the booking system for later use while quickly implementing a new system.<\/p>\n<p>The LP site is connected to <a href=\"https:\/\/drip.com\" target=\"_blank\" rel=\"noopener\">Drip<\/a> CRM for <span>data and marketing automation to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. There's a newsletter signup at the bottom of each page that's triggered after a while and hidden to current subscribers.<\/span><\/p>\n<p><span>Literacy Partners is big into newsletters and blogging and I created a blog that has next\/previous links at the bottom to encourage continued reading throughout the site. It also has social media sharing enabled on each post.<\/span><br \/>[showlayout id=280916]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_3 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Winter 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Coding vibrant sections.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf121<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Working on design elements<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=280965]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_4 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Winter 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Organized team feedback.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/asana-logo.webp\" alt=\"\" \/><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Easy project management with Asana<\/h3>   <div class=\"df_timeline_desc\"><p>We used <a href=\"https:\/\/asana.com\" target=\"_blank\" rel=\"noopener\">Asana<\/a> to communicate with the Literacy Partners team working on the site. Content and project boards allowed us to quickly send info and graphics, check the timeline, and give feedback to the kaleidaweb team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/lp-working-with-asana-600x345.webp\" width=\"600\" height=\"345\" alt=\"lp working with asana\" class=\"wp-image-280981 alignnone size-medium\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_5 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">December 2019<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Side by side differences.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf337<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Before & After just before launch<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=280997]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_6 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">January 2020<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">First redesign launches.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf135<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">First redesign at launch<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=280936]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_7 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">February 2020<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Helpful custom videos sent.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\ue0a3<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Post-launch client instructions<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=280958]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_8 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">2020 - current<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Regular site care + mainenance.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf72e<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h4 class=\"df_timeline_title\">Smooth sailing... <\/h4> <h3 class=\"df_timeline_subtitle\">The Literacy Partners team blogged, utilized social media, and called on the kaleidaweb team for routine small updates for their site including their blogs, minor updates, calendar items and more.<\/h3>   <div class=\"df_timeline_button right\">\n                    <a href=\"https:\/\/kaleidaweb.com\/2026\/maintenance\"  data-icon=\"5\"> <span>Learn about web care<\/span> <\/a>\n                <\/div>\n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_9 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Late Summer 2023<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">A refresh is needed.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/dahlia-dallal-literacy-partners-founder-jpg.webp\" alt=\"Dahlia Dallal\" \/><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">More changes to come<\/h3>   <div class=\"df_timeline_desc\"><p>From LP Founder Dahlia:<em> \"Last year, we embarked on the task of updating our website post-pandemic. With all of the pivots and changes endured over the last three years, our website had initially been updated to make it easier for all folks to navigate and find the resources they needed during those challenging years. As we have emerged from that difficult time, a refresh was once again needed.\"<\/em><\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_10 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">October 2023<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Web Development begins, again.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/wordpress-white.png\" alt=\"WordPress\" \/><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Details about the redesign...<\/h3>   <div class=\"df_timeline_desc\"><p>This was a total WordPress redesign. The team was pulled together by JR and The Lead Craft team with the LP team for the original desktop designed by Lori Ashcraft.<\/p>\n<p>These designs were custom coded and adapted for the web by Dani Shaw of kaleidaweb design + maintenance using WordPress and Divi Theme to power the design and bring the site alive. Mobile and tablet themes were designed as close to the branding as possible, responsively growing\/shrinking to the device needs.<\/p>\n<p>The new photos and updated clean copy really helped bring the site redesign to life.<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_11 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Early December 2023<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Clear vision + execution.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf140<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Beautiful responsive elements<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=281014]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_12 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">December 2023<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Click and leave a note for changes.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf3e8<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Easy feedback on all pages using inVision<\/h3>  <div class=\"df_timeline_media\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/invision.webp\" alt=\"inVision board used for client feedback\" \/><\/div>  \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_13 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">January 2024<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Testimonial slider perfected.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\ue06a<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Coding custom elements<\/h3>   <div class=\"df_timeline_desc\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-281161-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2023\/12\/testimonial-slider-white-desktop.mp4?_=1\" \/><a href=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2023\/12\/testimonial-slider-white-desktop.mp4\">https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2023\/12\/testimonial-slider-white-desktop.mp4<\/a><\/video><\/div><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_14 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">Late December 2023<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">All devices checked.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf3cd<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Mobile design thoroughly tested<\/h3>  <div class=\"df_timeline_media\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/lp-2024-mobile-4.webp\" alt=\"\" \/><\/div>  \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_15 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">January 2024<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Second redesign launched.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf135<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Let's do this again!<\/h3>   <div class=\"df_timeline_desc\"><p>[showlayout id=281147]<\/p><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_16 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">January 2024<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">See the site in action.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\ue0a3<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Walk-thru at launch<\/h3>   <div class=\"df_timeline_desc\"><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_17 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">February 2024<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Thank you, Dahlia!<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf004<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">Super kind words<\/h3>  <div class=\"df_timeline_media\"><img decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/lp-2024-testimonial.webp\" alt=\"2024 Literacy Partners Redesign | Home Page\" \/><\/div>  \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div><div class=\"difl_timelineitem_18 difl_timelineitem et_pb_module\"><div class=\"df_timeline_item\" data-settings='{\"child_arrow_vertical_position\":\"\",\"child_date_arrow_vertical_position\":null}'>\n                <div class=\"df_timeline_date_area  \">\n                <div class=\"df_timeline_date_content \">\n                    \n                    <h3 class=\"df_timeline_date_title\">2020 - current<\/h3>\n                    <h4 class=\"df_timeline_date_subtitle\">Full-circle web care relationship.<\/h4>\n                <\/div>\n             <\/div>\n                <div class=\"df_timeline_marker\"><span class=\"et-pb-icon df_timeline_marker_icon\">\uf055<\/span><\/div>\n                <div class=\"df_timeline_content_area \">\n                    <div class=\"df_timeline_content\">\n                        <h3 class=\"df_timeline_title\">We continue to maintain + care<\/h3> <h4 class=\"df_timeline_subtitle\">Through two designs and five years of site care... our partnership continues.   <\/h4>  <div class=\"df_timeline_desc\"><p>We are pround to maintain the LP site performing software + plugin updates, nightly backups, security scans, performance testing, and SEO tweaks regularly.<\/p>\n<ul>\n<li>Learn more about their comprehensive <a href=\"https:\/\/kaleidaweb.com\/2026\/literacy-partners\">2021 Literacy Partners redesign<\/a>.<\/li>\n<li>Definitely don't miss the beautiful <a href=\"https:\/\/kaleidaweb.com\/2026\/literacy-partners-wordpress-2024-design\/\">latest design from January 2024<\/a> as we continue to care for their site on a <a href=\"https:\/\/kaleidaweb.com\/2026\/maintenance\">Maintenance plan<\/a>.<\/li>\n<\/ul><\/div> \n                    <\/div>\n                    <div class=\"timeline_arrow\"><div class=\"timeline_arrow_caret\"><\/div><\/div>\n                <\/div>\n                <div class=\"df_line_inner\"><\/div>\n            <\/div><\/div>\n                    <div class=\"df_timeline_line\"><\/div>\n                <\/div>\n                \n            <\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\" id=\"what-everyone-gets\"><div class=\"et_pb_row_4 et_pb_row et_pb_gutters1 et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_flex_module\" href=\"https:\/\/kaleidaweb.com\/2026\/contact-appointments\/\">Secure some time to talk here.<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_flex_module\" href=\"https:\/\/kaleidaweb.com\/2026\/contact-appointments\/\">We&#039;d love to work with you.<\/a><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\"><div class=\"et_pb_fullwidth_image_0 et_pb_fullwidth_image et_pb_module\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/Literacy-Partners-Multi-Mockup-transparent.png\" alt=\"Literacy Partners 2024 Launch\" title=\"Literacy Partners 2024 Launch\" width=\"3586\" height=\"1606\" srcset=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/Literacy-Partners-Multi-Mockup-transparent.png 3586w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/Literacy-Partners-Multi-Mockup-transparent-1280x573.png 1280w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/Literacy-Partners-Multi-Mockup-transparent-980x439.png 980w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/02\/Literacy-Partners-Multi-Mockup-transparent-480x215.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 3586px, 100vw\" class=\"wp-image-280145\" \/><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This client case study includes an interactive timeline walking you through 5 years of work with Literacy Partners on two complete redesigns while continuing to maintain their public site.<\/p>\n","protected":false},"author":8,"featured_media":241857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,16],"tags":[],"dipi_cpt_category":[],"class_list":{"0":"post-281161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webdev","8":"category-blog"},"_links":{"self":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/comments?post=281161"}],"version-history":[{"count":6,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281161\/revisions"}],"predecessor-version":[{"id":27746130,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281161\/revisions\/27746130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media\/241857"}],"wp:attachment":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media?parent=281161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/categories?post=281161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/tags?post=281161"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/dipi_cpt_category?post=281161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}