{"id":281205,"date":"2025-02-08T17:43:59","date_gmt":"2025-02-08T22:43:59","guid":{"rendered":"https:\/\/kaleidaweb.com\/2026\/?p=281205"},"modified":"2026-02-17T20:10:21","modified_gmt":"2026-02-18T01:10:21","slug":"the-gammon-press-client-spotlight","status":"publish","type":"post","link":"https:\/\/kaleidaweb.com\/2026\/the-gammon-press-client-spotlight\/","title":{"rendered":"Client Spotlight: The Gammon Press"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_3_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Online Store &amp; Community<\/h1>\n<p>Author + Backgammon World Champion Bill Robertie has been a web maintenance client for years and to coincide with the launch of his latest book on the market, he needed a revamp of the design and functionality of his online store. We were hired to design his new site!<\/p>\n<p>This major update of all things The Gammon Press includes a dynamic homepage always featuring the latest titles for sale, most recent blog, and easy navigation throughout the site.<\/p>\n<p>Bill does great work in the Backgammon community so we featured a few of his most recent appearances. We also updated The Gammon Press logo, removing the drop shadow giving it a modern refresh without breaking his brand.<\/p>\n<p>We redesigned and updated the WooCommerce online store, audited his SEO, archive design, a full copyedit (thanks Tam!) with a custom WordPress design on Elegant Themes Divi theme.<\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><a href=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600.webp\" title=\"The Gammon Press\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600.webp\" alt=\"The Gammon Press\" title=\"The Gammon Press\" width=\"1600\" height=\"745\" srcset=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600.webp 1600w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600-1280x596.webp 1280w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600-980x456.webp 980w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-multi-mockup-1600-480x224.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" class=\"wp-image-281210\" \/><\/span><\/a><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_2_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough vertical-align\"><div class=\"difl_compareimage_0 difl_compareimage et_pb_module\"><div class=\"df_cm_container\" data-options='{\"cm_sarting_point\":\"20\",\"cm_vertical_mode\":false,\"cm_control_hover\":true,\"cm_control_color\":\"#140B0B\",\"cm_control_shadow\":true,\"cm_add_circle\":false,\"cm_add_circle_blur\":false,\"cm_smoothing\":true,\"cm_smoothing_amount\":\"300\",\"cm_enable_show_lebel\":true,\"cm_before_lebel_text\":\"Before\",\"cm_after_lebel_text\":\"After\",\"cm_level_show_on_hover\":true}'>\n            <div class=\"df_cm_content\">\n                 <img decoding=\"async\" class=\"before_image\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/The-Gammon-Press-2022-home-design-jpg.webp\" alt=\"The Gammon Press before.\" \/>\n                 <img decoding=\"async\" class=\"after_image\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/The-Gammon-Press-2024-home-design-top-jpg.webp\" alt=\"The Gammon Press after.\" \/>\n            <\/div>\n        <\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>The Gammon Press<\/h1>\n<p>WordPress + WooCommerce Redesign<br \/>Before &amp; After<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><span class=\"et_pb_background_pattern\"><\/span><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"difl_testimonialcarousel_0 difl_testimonialcarousel et_pb_module\"><div class=\"df_tc_container\" data-settings='{\"effect\":\"slide\",\"desktop\":\"1\",\"tablet\":\"2\",\"mobile\":\"1\",\"loop\":false,\"item_spacing\":\"30px\",\"item_spacing_tablet\":\"\",\"item_spacing_phone\":\"0px\",\"arrow\":\"off\",\"dots\":\"off\",\"autoplay\":\"off\",\"auto_delay\":\"2000\",\"speed\":\"500\",\"pause_hover\":\"off\",\"centeredSlides\":\"on\",\"order\":\"0\",\"author_tag\":\"h4\"}' data-item=\"1\" data-itemtablet=\"2\" data-itemphone=\"1\">\n                <div class=\"df_tc_inner_wrapper\">\n                    <div class=\"swiper-container\">\n                        <div class=\"swiper-wrapper\">\n                            <div class=\"difl_testimonialcarouselitem_0 difl_testimonialcarouselitem swiper-slide et_clickable et_pb_module\"><div class=\"et_pb_module_inner\"><div class=\"df_tci_container\">\n                <div class=\"df_tci_inner\">\n                    <div class=\"df_tc_quote_image\">\n                        <span class=\"df_tc_quote_img_wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"tc_quote_image\" alt=\"\" src=\"\" \/>\n\t\t\t\t\t\t<\/span>\n                    <\/div>\n                    \n            <div class=\"df_tc_company_logo\">\n                <img decoding=\"async\" class=\"tc_company_logo\" alt=\"The Gammon Press\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/the-gammon-press-logo-50.png\" \/>\n            <\/div>\n        \n                    \n            <div class=\"df_tc_content\">\n                <p>I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.<\/p>\n<p>Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate.\u00a0I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.<\/p>\n<p>You won't be disappointed - I certainly was not!<\/p>\n            <\/div>    \n        \n                    \n                <div class=\"df_tc_author_box\">\n            <div class=\"df_tc_author_image\">\n                <img decoding=\"async\" class=\"tc_author_image\" alt=\"Bill Robertie\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/bill-robertie-1-jpg.webp\" \/>\n            <\/div>  \n        <div class=\"df_tc_author_info\"><h4 class=\"author_name\">Bill Robertie<\/h4><span class=\"tc_job_title\"><\/span> \n                    <a href=\"https:\/\/thegammonpress.com\" target=\"_blank\" class=\"tc_company\">The Gammon Press<\/a><\/div><\/div>\n            \n                    \n                    <div class=\"df_tc_ratings\">\n                        <span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span>\n                    <\/div>\n                \n                <\/div>\n            <\/div><\/div><\/div>\n                        <\/div>\n                    <\/div>\n                    \n                <\/div>\n                \n            <\/div><\/div><div class=\"difl_testimonialcarousel_1 difl_testimonialcarousel et_pb_module\"><div class=\"df_tc_container\" data-settings='{\"effect\":\"slide\",\"desktop\":\"1\",\"tablet\":\"2\",\"mobile\":\"1\",\"loop\":true,\"item_spacing\":\"30px\",\"item_spacing_tablet\":\"\",\"item_spacing_phone\":\"0px\",\"arrow\":\"off\",\"dots\":\"off\",\"autoplay\":\"off\",\"auto_delay\":\"2000\",\"speed\":\"500\",\"pause_hover\":\"off\",\"centeredSlides\":\"on\",\"order\":\"1\",\"author_tag\":\"h4\"}' data-item=\"1\" data-itemtablet=\"2\" data-itemphone=\"1\">\n                <div class=\"df_tc_inner_wrapper\">\n                    <div class=\"swiper-container\">\n                        <div class=\"swiper-wrapper\">\n                            <div class=\"difl_testimonialcarouselitem_1 difl_testimonialcarouselitem swiper-slide et_clickable et_pb_module\"><div class=\"et_pb_module_inner\"><div class=\"df_tci_container\">\n                <div class=\"df_tci_inner\">\n                    <div class=\"df_tc_quote_image\">\n                        <span class=\"df_tc_quote_img_wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"tc_quote_image\" alt=\"\" src=\"\" \/>\n\t\t\t\t\t\t<\/span>\n                    <\/div>\n                    \n            <div class=\"df_tc_company_logo\">\n                <img decoding=\"async\" class=\"tc_company_logo\" alt=\"The Gammon Press\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/the-gammon-press-logo-50.png\" \/>\n            <\/div>\n        \n                    \n            <div class=\"df_tc_content\">\n                <p>I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.<\/p>\n<p>Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate.\u00a0I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.<\/p>\n<p>You won't be disappointed - I certainly was not!<\/p>\n            <\/div>    \n        \n                    \n                <div class=\"df_tc_author_box\">\n            <div class=\"df_tc_author_image\">\n                <img decoding=\"async\" class=\"tc_author_image\" alt=\"Bill Robertie\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/bill-robertie-1-jpg.webp\" \/>\n            <\/div>  \n        <div class=\"df_tc_author_info\"><h4 class=\"author_name\">Bill Robertie<\/h4><span class=\"tc_job_title\"><\/span> \n                    <a href=\"https:\/\/thegammonpress.com\" target=\"_blank\" class=\"tc_company\">The Gammon Press<\/a><\/div><\/div>\n            \n                    \n                    <div class=\"df_tc_ratings\">\n                        <span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span><span class=\"et-pb-icon df_rating_icon_fill\" data-icon=\"\u2606\">\u2606<\/span>\n                    <\/div>\n                \n                <\/div>\n            <\/div><\/div><\/div>\n                        <\/div>\n                    <\/div>\n                    \n                <\/div>\n                \n            <\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Elements of the design<\/h1>\n<p>Snippets of the experience at The Gammon Press after the refresh.\u00a0<\/p>\n<\/div><\/div><div class=\"difl_packerygallery_0 difl_packerygallery et_pb_module\"><div class=\"df_pg_container ig_has_lightbox\" data-settings='{\"gallery\":\"242022,281306,281237,281232,281241,281308,281307,281238,281240,281239\",\"pg_layout\":\"seven\",\"space_between\":\"20px\",\"show_caption\":\"off\",\"show_description\":\"off\",\"load_more\":null,\"image_count\":\"4\",\"init_count\":\"6\",\"use_lightbox_content\":\"off\",\"use_lightbox\":\"on\",\"use_lightbox_download\":\"off\",\"content_reveal_caption\":\"c4-fade-up\",\"content_reveal_description\":\"c4-fade-up\",\"content_position\":\"c4-layout-top-left\",\"always_show_title\":\"off\",\"always_show_description\":\"off\",\"overlay\":\"off\",\"caption_tag\":\"h4\",\"description_tag\":\"p\",\"border_anim\":null,\"border_anm_style\":\"c4-border-fade\",\"use_url\":\"off\",\"url_target\":\"same_window\",\"keep_dsk_tab\":\"off\",\"show_pagination\":\"off\",\"pagination_img_count\":\"8\",\"use_number_pagination\":\"off\",\"older_text\":\"Older Entries\",\"newer_text\":\"Next Entries\",\"use_icon_only_at_pagination\":\"off\"}'>\n                <div class=\"df_pg_inner\"><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/the-gammon-press-square-logo-alt.png\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/01\/the-gammon-press-square-logo-alt.png);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item df_pg_item--width-height2\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-2.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-2.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-mobile-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-mobile-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/3-books-flat-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/3-books-flat-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-packages-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-packages-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-search.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-search.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item df_pg_item--width-height2\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-3.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-3.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-add-to-cart-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-add-to-cart-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-menu-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-menu-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-cart-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/mobile-cart-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><\/div>\n                \n                \n            <\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\" id=\"what-everyone-gets\"><div class=\"et_pb_row_3 et_pb_row et_pb_gutters1 et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_animated et_pb_module et_flex_module\" href=\"https:\/\/kaleidaweb.com\/2026\/contact-appointments\/\">Secure some time to talk here.<\/a><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Full pages<\/h1>\n<p>Full pages of the experience at The Gammon Press after the refresh.<\/p>\n<\/div><\/div><div class=\"difl_packerygallery_1 difl_packerygallery et_pb_module\"><div class=\"df_pg_container ig_has_lightbox\" data-settings='{\"gallery\":\"281231,281234,281230,281235,281236,281229,281208\",\"pg_layout\":\"six\",\"space_between\":\"20px\",\"show_caption\":\"off\",\"show_description\":\"off\",\"load_more\":null,\"image_count\":\"4\",\"init_count\":\"6\",\"use_lightbox_content\":\"off\",\"use_lightbox\":\"on\",\"use_lightbox_download\":\"off\",\"content_reveal_caption\":\"c4-fade-up\",\"content_reveal_description\":\"c4-fade-up\",\"content_position\":\"c4-layout-top-left\",\"always_show_title\":\"off\",\"always_show_description\":\"off\",\"overlay\":\"off\",\"caption_tag\":\"h4\",\"description_tag\":\"p\",\"border_anim\":null,\"border_anm_style\":\"c4-border-fade\",\"use_url\":\"off\",\"url_target\":\"same_window\",\"keep_dsk_tab\":\"off\",\"show_pagination\":\"off\",\"pagination_img_count\":\"8\",\"use_number_pagination\":\"off\",\"older_text\":\"Older Entries\",\"newer_text\":\"Next Entries\",\"use_icon_only_at_pagination\":\"off\"}'>\n                <div class=\"df_pg_inner\"><div class=\"df_pg_item df_pg_item--width-height2\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon2-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon2-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/shopping-cart.png\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/shopping-cart.png);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gaachjuwaaa1xop-scaled.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gaachjuwaaa1xop-scaled.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/about-1.png\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/about-1.png);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/cart-billing-details.png\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/cart-billing-details.png);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gaacbdgxmaal-ws-jpg.webp\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gaacbdgxmaal-ws-jpg.webp);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n                            \n                        <\/figcaption>\n                    <\/figure><\/div><div class=\"df_pg_item df_pg_item--width2\" data-src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-launch.png\"  >\n                    <figure class=\"c4-izmir df_pg_image no-image-scale  has_overlay \"  style=\"background-image:url(https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammonpress-launch.png);\">\n                        \n                        <figcaption class=\"df_pg_content c4-layout-top-left\">\n     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border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CzuVup5uAxo\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by @kaleidaweb<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough vertical-align\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Kind words<\/h1>\n<p>We were in constant communication throughout the design, editorial, and testing phases. Launch was a breeze.<\/p>\n<\/div><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/kind-words-jpg.webp\" alt=\"Kind Words from The Gammon Press\" title=\"Kind Words from The Gammon Press\" width=\"1284\" height=\"1220\" srcset=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/kind-words-jpg.webp 1284w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/kind-words-1280x1216.webp 1280w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/kind-words-980x931.webp 980w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/kind-words-480x456.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1284px, 100vw\" class=\"wp-image-281272\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Mailchimp Newsletter<\/h1>\n<p>Redesign of their basic newsletter into a custom template to pair with the new site design.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Original newsletter without formatting.<\/p>\n<\/div><\/div><div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-design-before.webp\" alt=\"gammon press newsletter design before\" title=\"gammon press newsletter design before\" width=\"626\" height=\"1284\" srcset=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-design-before.webp 626w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-design-before-480x985.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 626px, 100vw\" class=\"wp-image-281600\" \/><\/span><\/div><\/div><div class=\"et_pb_column_10 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>New design with logo, menu, buttons, products, theme fonts + colors.<\/p>\n<\/div><\/div><div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-mailchimp-custom-design-eblast-1-jpeg.webp\" alt=\"gammon press newsletter mailchimp custom design eblast\" title=\"gammon press newsletter mailchimp custom design eblast\" width=\"487\" height=\"1822\" srcset=\"https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-mailchimp-custom-design-eblast-1-jpeg.webp 487w, https:\/\/kaleidaweb.com\/2026\/wp-content\/uploads\/2024\/03\/gammon-press-newsletter-mailchimp-custom-design-eblast-1-480x1796.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 487px, 100vw\" class=\"wp-image-281598\" \/><\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign for 2x Backgammon World Champion, successful author, publisher + instructor, Bill Robertie and The Gammon Press. New online store and WordPress design on Divi theme. <\/p>\n","protected":false},"author":8,"featured_media":281338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"WordPress + WooCommerce site redesign. Newsletter, Blog, Media, Archives, Resources and much more are included in this redesign.","_seopress_robots_index":"","footnotes":""},"categories":[14,16],"tags":[188,291,83,77,136,294,292,293,204,32,226,74,295],"dipi_cpt_category":[],"class_list":{"0":"post-281205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-webdev","8":"category-blog","9":"tag-divi","10":"tag-ecommerce","11":"tag-facebook-business","12":"tag-gallery","13":"tag-logo","14":"tag-newsletter","15":"tag-online-store","16":"tag-publisher","17":"tag-redesign","18":"tag-web-design","19":"tag-woocommerce","20":"tag-wordpress","21":"tag-youtube-videos"},"_links":{"self":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/comments?post=281205"}],"version-history":[{"count":4,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281205\/revisions"}],"predecessor-version":[{"id":27746143,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/posts\/281205\/revisions\/27746143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media\/281338"}],"wp:attachment":[{"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/media?parent=281205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/categories?post=281205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/tags?post=281205"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/kaleidaweb.com\/2026\/wp-json\/wp\/v2\/dipi_cpt_category?post=281205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}