kaleidaweb design + maintenance

Postcard Design for Campaign

Post by Dani

On September 4, 2016

Ryan Solen for Congress (www.solenforcongress.com) needed a postcard for canvassing designed quickly within 24 hours. Here is the final set, which has two different front options and a variety of styles for the back. I created the back with plenty of blank space for Ryan’s team to add in voter information and other text. Lauren, who is an amazing Chief of Staff & Comms, loved the Wisconsin flag on the back design. The front has placeholder text and editable graphics as well.

Ryan is a techie and wanted to tweak the text easily for various uses, so I provided color-coded PSDs for his use. Check out the editable, color-coded and grouped layers of the PSD shown in Photoshop below:

Layered PSD (Photoshop) file for Ryan's use