Having a packed toolkit of web design services makes us smile.
At kaleidaweb, we understand that how you look and perform online says a lot about your business or brand. A professionally built, uniquely customized website serves as your initial introduction to prospective clients and allows existing ones to avail of your products and services with ease. We value and prioritize maintaining long-term relationships with our clients.
To properly showcase you and your work online, we take the time to learn about your brand and your business. We educate ourselves on your industry to help you stand out among competitors, professionally and in full possession of your content.
Our team has decades of experience with custom WordPress web design, and stays abreast of the latest developments and trends in tech to ensure we're using the best maintenance tools and SEO strategies. Social media savvy, marketing know-how, and editorial expertise are additional tools we wield to bring your brand to life online.
Members of our team regularly collaborate with other developers, graphic designers, and marketers; some work on larger teams outside of the kaleidaweb universe in the areas of their individual expertise. We take pride in the richness of our collective brain power, creativity, and talent, and are happy to open the tap for your next project.
We believe Black Lives Matter, and stand for protecting the full and equal human rights of all people, including the LGBTQ+ community. We value immigrants' tremendous contributions to this country and support their right to due process on their pathway to citizenship. We are intentional about seeking and using inclusive, diverse media in our site designs. We reserve the right to refuse services to anyone and will not work with organizations or individuals using the web to promote illegal activities or hatred, violence, discrimination, or abuse of any kind.
We use ethical software and plug-ins. We never use AI.
Designing your next online home or upgrading your existing one is not just our job. It's a passion that we bring to work every day, at our studio in Easton, Massachusetts.
♥ team kaleidaweb
Web Design
Web Design
New websites, redesigns, upgrades, additions + alterations
Web Care + SEO
Web Care + SEO
Maintenance, SEO integration + tech support
Portfolio
Portfolio
A comprehensive collection of our work
Local Discounts
Local Discounts
Savings for local clients in New England
Coding from Easton since 1998
kaleidaweb has been a proud member of the Easton Chamber of Commerce since 2024. The Easton Chamber of Commerce is a non-profit 501(c)(6) membership organization representing business and professional people. The Easton Chamber of Commerce mission is to unite, guide and support Easton businesses with the goal of increasing economic opportunities and fostering a healthy business climate.
Actively Supporting
We reserve the right to work refuse services to anyone and will not work with individuals or organizations using the web to promote illegal activities or hatred, extremism, violence, or abuse of any kind.
Dani Shaw
she/her they/them
- My wife + 👑 inspires me every day
- Proud Mama of fast-growing kid
-
Anti-racist
-
Bird nerd in training
-
WNBA + women's hoops fan
- NWSL + women's soccer lover
- Amateur photographer
- NCAA DIII hoops tourney vet
Founder, Lead Designer + Developer
Over her 28 years of experience as a tech professional, Dani Shaw has developed hundreds of web sites covering a wide spectrum of needs and requirements. Her portfolio includes responsive WordPress sites, online learning portals, enhanced landing pages, content management systems (CMS), ecommerce stores, and more.
Shaw designed their first web site on Geocities, while in college. An early fan page they designed in 1999 still lives on free servers—showcasing the HTML foundation of their career. Since then, Shaw has grown with the field, staying on the cutting edge of the latest trends and technology. They embraced WordPress when it launched in 2003, and deepened their knowledge of CMS. Shaw is a proud self-motivator who prioritizes ongoing professional development. Shaw isn’t shocked by technological advancements; they’re constantly learning and applying newfound knowledge.
Experiences with being the only woman or queer person in tech spaces, and noticing a dearth of people of color, Shaw has made it their mission to diversify the field. For this reason, she is proudly listed on Underrepresented in Tech.
Shaw has been a technical editor at Cengage Learning, one of the largest computer textbook publishers, since 2001. They’ve worked on titles covering operating systems, web design, networking, Microsoft Office, and programming. To successfully edit a textbook, exam, or lab manual, Shaw skillfully works with authors, development editors, and product managers across multiple passes to ensure a high standard of quality content. Most of the published titles on their resume are listed in the Computing & Information Technology section at Cengage Learning.
In addition to learning and testing new applications, software, and other technologies as a part of their professional practice, Shaw works with beta programs every chance they get to get a jump on learning future applications before they are released to the public.
Tamryn Spruill, MFA
Tamryn edits our blogs, pages, and media and helps guide our work.
Editor Extraordinaire
Tamryn is an award-winning journalist, author, activist, and artist who joined the kaleidaweb team in 2021 as our point person for all things with words. She edits all kaleidaweb pages, posts and media and is available to copyedit for all clients on an a la carte basis or for ongoing projects.
For ABRAMS Books, Spruill is writing a book about the WNBA's glorious, but often fraught history. COURT QUEENS: The Story of the WNBA's Power, Passion and Perseverance On and Off the Court.
Spruill’s bylines include Harper’s BAZAAR, The New York Times, SLAM, ZORA, Teen Vogue, The Athletic and Swish Appeal, where she served as editor-in-chief from 2018, when hired as the first woman to hold that position, and 2021, when she stepped down to finish her book.
She holds Bachelor’s degrees in Spanish and Journalism (University of South Carolina) and a Master’s of Fine Arts in Creative Writing (Goddard College).
Want to collaborate?
We value teammwork and feel inspired by working with other diverse, ethical creatives. We appreciate professional connections and enjoy collaborating on projects, using human-tested solutions. If you need assistance completing a project or have an interest in exchanging services, get in touch, and tell us what's in your lane.
Our lane includes:
- web development
- web maintenance
- copy editing
- copywriting
- technical editing
- marketing strategy
- photography
We can work together on a project-by-project basis or on a longer-term contract.
Dani Shaw at kaleidaweb did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part.
We have been so pleased with the work that we are continuing on a monthly maintenance contract basis.
I would highly and unequivocally recommend kaleidaweb design + maintenance services. We are looking forward to continuing to grow our business with the assistance of Dani Shaw.
In addition to my work in Financial Services, I also own a small business on the North Shore of Boston. Dani was instrumental in our website design, implementation and social media organization. She is a consummate professional and also an artist, she was able to turn my vision into a reality with very little direction given.
Dani and kaleidaweb continues to manage my site, and is responsive, easy to work with and understanding of my crazy schedule.
She is truly part of my team! I couldn't do it without her.
I can't recommend her highly enough.
I have now worked with Dani at kaleidaweb twice on my website because she is incredible! We did the first website and rebranding in Jan 2020 and then another one just recently!
She is very responsive, flexible and easy to work with. She will walk you through everything if you don’t understand website design and show you different options so you can make the best decision. She is also just a wonderful human!
Highly recommend!!!
I’ve had the pleasure of working with Dani for the past 7 years, and I couldn’t be more satisfied with her work! From the original website design to the ongoing updates, Dani has consistently delivered exceptional results. She has an incredible ability to bring my vision to life.
One of the things I truly appreciate about working with Dani is her responsiveness. No matter the request or question, she’s always quick to provide helpful feedback and solutions. Recently, as I started blogging, Dani went above and beyond by sending me a Loom video tutorial, walking me through how to upload and publish posts on my site. This extra touch made a world of difference and shows how committed she is to helping her clients succeed.
Thank you so much, Dani, for all your hard work. I look forward to continuing our collaboration for many years to come!
I heartily recommend kaleidaweb to artisans and others looking to improve their presence on the web! Dani Shaw did a fantastic job. The site had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements. I was impressed with how much she knows about everything WordPress — she clearly knows her stuff! One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark. All of this led to the creation of a website that functions well and looks good.
Soon after opening my own practice, I reached out to Dani at kaleidaweb regarding a web presence for my business - which was one of the best business decisions I have ever made. Dani got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!
We just went through a site redesign, and Dani once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients. I honestly can't say enough - Dani has literally helped to build my business over the last 14 years!
Dani at kaleidaweb has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.
She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times.
We have the highest of regard for Dani and can recommend her and kaleidaweb design + maintenance without reservation.
I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.
Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate. I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.
You won't be disappointed - I certainly was not!
We have been so fortunate to work with Dani Shaw at kaleidaweb on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully.
She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve.
Thanks to our work with kaleidaweb, our efforts have been more effective and meaningful.
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her.
Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani IS so good at figuring out "web stuff" and she takes such good care of clients.
Highly, highly recommended!
Just a simple Google search for someone local to me, from someone who just relocated here, and boy did I get lucky!
Dani was quick, knowledgeable, and in my budget. My website redesign went great, and I have a great new net presence!
Highly recommend.
Dani Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level.
She owns kaleidaweb, and has actually developed my company Silver Bridge Technical Staffing, LLC's web site. Dani is nothing but a professional and I hope to keep working with her in any capacity.
Dani Shaw at kaleidaweb did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part.
We have been so pleased with the work that we are continuing on a monthly maintenance contract basis.
I would highly and unequivocally recommend kaleidaweb design + maintenance services. We are looking forward to continuing to grow our business with the assistance of Dani Shaw.
In addition to my work in Financial Services, I also own a small business on the North Shore of Boston. Dani was instrumental in our website design, implementation and social media organization. She is a consummate professional and also an artist, she was able to turn my vision into a reality with very little direction given.
Dani and kaleidaweb continues to manage my site, and is responsive, easy to work with and understanding of my crazy schedule.
She is truly part of my team! I couldn't do it without her.
I can't recommend her highly enough.
Soon after opening my own practice, I reached out to Dani at kaleidaweb regarding a web presence for my business - which was one of the best business decisions I have ever made. Dani got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!
We just went through a site redesign, and Dani once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients. I honestly can't say enough - Dani has literally helped to build my business over the last 14 years!
I’ve had the pleasure of working with Dani for the past 7 years, and I couldn’t be more satisfied with her work! From the original website design to the ongoing updates, Dani has consistently delivered exceptional results. She has an incredible ability to bring my vision to life.
One of the things I truly appreciate about working with Dani is her responsiveness. No matter the request or question, she’s always quick to provide helpful feedback and solutions. Recently, as I started blogging, Dani went above and beyond by sending me a Loom video tutorial, walking me through how to upload and publish posts on my site. This extra touch made a world of difference and shows how committed she is to helping her clients succeed.
Thank you so much, Dani, for all your hard work. I look forward to continuing our collaboration for many years to come!
Dani at kaleidaweb has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.
She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times.
We have the highest of regard for Dani and can recommend her and kaleidaweb design + maintenance without reservation.
I heartily recommend kaleidaweb to artisans and others looking to improve their presence on the web! Dani Shaw did a fantastic job. The site had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements. I was impressed with how much she knows about everything WordPress — she clearly knows her stuff! One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark. All of this led to the creation of a website that functions well and looks good.
She is very responsive, flexible and easy to work with. She will walk you through everything if you don’t understand website design and show you different options so you can make the best decision. She is also just a wonderful human!
Highly recommend!!!
We have been so fortunate to work with Dani Shaw at kaleidaweb on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully.
She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve.
Thanks to our work with kaleidaweb, our efforts have been more effective and meaningful.
I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.
Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate. I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.
You won't be disappointed - I certainly was not!
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her.
Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani IS so good at figuring out "web stuff" and she takes such good care of clients.
Highly, highly recommended!
Dani Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level.
She owns kaleidaweb, and has actually developed my company Silver Bridge Technical Staffing, LLC's web site. Dani is nothing but a professional and I hope to keep working with her in any capacity.
Just a simple Google search for someone local to me, from someone who just relocated here, and boy did I get lucky!
Dani was quick, knowledgeable, and in my budget. My website redesign went great, and I have a great new net presence!
Highly recommend.
Listen while we work...
From Dani: Music is present in all aspects of my life, most especially my career. I always have something on when I'm coding or designing. It helps me focus. Here's my running work mixtape including some of my favorites new and old. All of my other playlists are up on my Spotify profile, and I'm always looking for new tunes, so give me a follow if you're on there.