Web Design Pricing
On average, a custom web design project ranges from $2,000 to $4,000 and takes between three and six weeks to complete. Landing pages average $1000 to $1,500 and are completed within one week. After our initial conversation to assess your needs, you’ll receive a project scope to sign off on before work begins. We are currently booking two weeks out for new projects. Typically, it takes a week or two for clients to gather all of the information we need. During that time, we can handle all necessary administrative work.Â
Complete Site Design
You get a professional, fully-customized, easily-navigable website that includes landing and additional pages, contact forms, images, social media integration and more. We will install and design your online store, community, marketplace, or learning software to match the design and theme of your WordPress site for a seamless, integrated user experience.
- 50% deposit to start, balance due at launch
- Up to 5 website pages ($2,000 total)
- Up to 10 website pages ($3,000 total)
- 10+ website pages ($3,000+ total)
- eCommerce/WooCommerce shop install + design (starts at $1,000 + $200/product)
- eLearning/Community/Marketplace/Misc install + design (starts at $1,000 + $200/item)
Power Landing Page
Sometimes, less is more. For the minimalist-minded—or to get a site up in a hurry—a power landing page is your answer.
A power landing page is a comprehensive, fully-functional website that includes:
- navigation menu
- up to 3 copy-based sections
- up to 4 non-copy sections, such as image, image gallery, video, social media, contact, map or infographic
- header
- footer
The power landing page on its own is a $1,500 value. But we handle everything, including hosting, domain, design, email, and monthly maintenance. You also get unlimited* edits, which allows you to develop your website at your pace, on an affordable plan, as your business grows. An example of a dynamic and clean kaleidaweb-created power landing page can be found here. ($299/month, with a required four-month commitment)
*We handle one task at a time according to the following turnaround times. If you need something done faster, please inquire about our availability for a rush job, at an additional charge.
Additional Services
In addition to web design we also offer the following services to our customers:
CopywritingÂ
Tamryn Spruill will consult with you and work with us during your design to generate the best, new copy for your site. ($2/word)
CopyeditingÂ
Tamryn Spruill will copyedit your current copy and work with us during your design to ensure the best copy for your site. ($55/hr)
Miscellaneous
Need to add a feature outside of the scope of your web design project?
- Hourly rate for a la carte services (anything outside of a scoped web design project) ($100/hr)
- A-la-carte page design on existing site ($500/page)
- Custom logo design ($300 per mockup round, 3 designs to choose from per round)
Typical web requests and their scope/turnaround times are listed below.Â
Web AssessmentÂ
Websites need to be updated from time to time. If you haven’t upgraded your website in the past three years, a kaleidaweb report will tell you what changes you need to make on your site to deliver better results.
- Up to 10 website pages ($150)
- 10-20 website pages ($250)
- 25+ website pages ($350)
Online success requires having a highly functional, user-friendly website.
This means your site loads quickly, can be found by the groups you’re targeting, has a clean appearance, and is free of errors.
We help our clients achieve these ideals with the following plans:
Maintenance + SEO
- Our Essential Maintenance plan is tailored for the majority of websites and offers full summary reports, backups, 24/7 monitoring, and fulfillment of 2 small or 1 medium task each month.
- The Essential Plus+ Maintenance plan secures, protects, and maintains critical online stores, learning management systems, and membership sites.
- SEO Growth + Care is a cost-effective, dedicated SEO management service. It includes maintenance to enable website updates without additional fees.
Unlimited* task options are available for all plans. The Boost System, a $100+ value, is included in all unlimited* plans. Monthly plans can be canceled at any time. Technical support and maintenance work outside of each plan’s allotment are billed at our standard rate of $100/hr.
The Lowdown on Unlimited*
Make regular changes to your site on a budget without the hassle of hourly invoicing.
On every tier offering monthly unlimited* tasks, you get a dedicated web developer working on your site, one task at a time—Maintenance and Boost System, included!
Simply add jobs to your queue, and we’ll work through your list in the order you prefer.
Typical turnaround times for tasks can be found here.
Essential Maintenance
Essential Maintenance
This plan is tailored for most—individual proprietors, small businesses, contractors, schools, non-profits, and other organizations. Selling goods or services or managing memberships? See our other offerings.
You will enjoy peace of mind that your website is safe, secure, and performing well, while receiving:
Unlimited Essential
This plan is designed for clients seeking consistent card and dedication to a web project. You get your own developer and work-queue priority.
Includes unlimited* tasks to affordably and quickly grow your site.
Essential Maintenance
This plan is tailored for most—individual proprietors, small businesses, contractors, schools, non-profits, and other organizations. Selling goods or services or managing memberships? See our other offerings.
You will enjoy peace of mind that your website is safe, secure, and performing well, while receiving:
Unlimited Essential
TThis plan is designed for clients seeking consistent card and dedication to a web project. You get your own developer and work-queue priority.
Includes unlimited* tasks to affordably and quickly grow your site.
The Unlimited Essential plan includes:
Essential Plus+ Maintenance
Essential Plus+ Maintenance
This plan is tailored for eCommerce and larger sites, like eCommerce, memberships, and learning management systems, that require extra care.
Unlimited Essential Plus+
This plan is designed for clients seeking consistent care and dedication to an online store or community. You get your own developer and work-queue priority.
Includes unlimited* tasks to affordably and quickly grow your site.
Here’s a list of what is involved and managed with our Unlimited Essential plan:
Essential Plus+ Maintenance
This plan is tailored for eCommerce and larger sites, like eCommerce, memberships, and learning management systems, that require extra care.
Unlimited Essential Plus+
This plan is designed for clients seeking consistent care and dedication to an online store or community. You get your own developer and work-queue priority.
Includes unlimited* tasks to affordably and quickly grow your site.
Here’s a list of what is involved and managed with our Unlimited Essential plan:
Prefix Boost System works.
Everyone wants a faster site, with great PageSpeed scores.
Boost System gives reliable and consistent PageSpeed results using finely tuned, balanced settings to ensure the best content delivery for your site. It can be tricky to figure out what Google PageSpeed Insights or GTMetrix is looking for and how that impacts site performance.
We’re pros, and we outsmart your plug-ins, your them, and WordPress to ensure blazing fast speeds.
Boost System is only $100/month or $1,100/year (with a free month) and can be added on to any of our maintenance packages. We love it so much, it is included for FREE with all of our unlimited* plans!
Page Optimization
Cloud-based performance optimization
Browser- and session-aware caching
HTML / JS / CSS minification
Critical CSS
CSS Combining
DNS prefetching and preloading
Image Optimization
First-class image compression
Adaptive image resizing
Lazy loading
Background image scaling
LCP preloading
Automatic WebP delivery
We excellent results.
If your PageSpeed score dips down below 70 in your report, we’ll credit your account for that month’s Boost System cost in addition to figuring out and fixing the problem. No contract. Cancel anytime, risk-free with our money-back guarantee.
Optimized SEO content.
Now is the time to boost your traffic, increase your sales and conversions, and maximize your income with good SEO. We will optimize the SEO of your site using our tested and trusted tools.
Our system will manage your meta title and descriptions, build an XML and HTML sitemaps, track your visitors with Google Analytics or an ethical alternative such as Matomo, optimize your social media sharing and more.
Get your traffic off the ground by perfecting your content to be found.
We will optimize your WooCommerce & Local SEO, increase visibility in search engine results with schemas, generate SEO titles, meta description & alternative texts for images, and detect SEO issues with our Site Audit and more.
Increase rankings with:
SEO metadata
Social tags
Visitor tracking
ALT tags
XML Sitemaps
Google Analytics / Matomo
Content Analysis with unlimited keywords
Structured data types (schemas)
Local SEO
Get insights on:
Keyword rankings
Backlinks monitoring
Competition
Google Search Console
Redirects and 404 errors
Sample Tasks
To help you understand scope and size of our typical work, below are examples of small, medium, large, and new/redesign website tasks including typical turn-around time listed below each category. Our turnaround is determined by client need and the type of task. We do our best to prioritize specific needs, server issues, and mission critical events, always.
Small Tasks
24-48 hours
- Update page copy
- Add or replace individual photos
- Configure chat/message box
- Add Google Analytics script
- Add Facebook pixel
- Custom login page design
- Backup schedule + maintenance
- Add new form w/ Google captcha
- Add social share links to posts
- Moderate comments
- Add search functionality
- Video embed with thumbnail and pop-up (YouTube + Vimeo)
- Newsletter integration w/ existing forms (Mailchimp, Constant Contact, Drip, etc.)
- Create CTA section + small signup form
- Blog migration with categories + tags
- Breadcrumbs setup
- Move custom style to child theme
- Domain, DNS + A record updates
Medium Tasks
48-72 hoursÂ
- Gallery integration + customization
- Add a new section to a current page
- Pop-up creation
- Add a banner slider
- Small responsive bug fixes
- JetPack configuration
- Exit intent messages
- Site migration
- WordPress plugin + theme updates
- Small plugin installation + configuration
- Create child theme
- Social feeds integration
- Donation page setup
- Sidebar widget
Large Tasks
3+ days
- Mobile menu development
- Mega menu development
- New landing page development
- Set up blog on existing site (blog archive, category + single pages)
- CDN configuration + testing
- Event manager installation
- Site-wide image compression
- Buddypress integration + setup
- Memberpress integration + setup
- SEO install + configuration
- Plugin customization
- Setup new custom post type
Site Development
6+ days
- Woocommerce setup w/ payment gateway (configuration for product page, category page, checkout + cart page setup)
- New design using page builder (Divi, Beaver Builder, Elementor, Genesis, Avada, etc.)
- New site using mockup
- PSD to HTML
- New site using existing template
- New site from Envato Elements
- LearnDash setup + configuration
*We handle one task at a time according to the following turnaround times. If you need something done faster, please inquire about our availability for a rush job, at an additional charge.
Web Design
Web Design
You need a new website, redesign, or web work.
Maintenance + SEO
Maintenance + SEO
Portfolio
Portfolio
Check out a sampling of our work. We love our clients.