How can we help?
Flip a tile to learn about our offerings.
Web Design
Web Design
New websites, redesigns, upgrades, additions + alterations
Web Care + SEO
Web Care + SEO
Maintenance, SEO integration + tech support
Portfolio
Portfolio
A comprehensive collection of our work
Local Discounts
Local Discounts
Savings for local clients in New England
Expert web solutions are our domain.
We offer comprehensive services and strategies for your site, including:
- Designing + building
- Maintaining + hosting
- Technically supporting
Custom WordPress web design is just the start of what we do at kaleidaweb.
Assorted web maintenance tools keep our clients’ sites performing at their very best. Leveraging our options for SEO and social media integration help bring brands to life online. Auxillary services, including web copywriting, blog post writing, copy editing, marketing, and photography, are being rolled out this year, making kaleidaweb a hub for all of your website’s needs.
We look forward to building or renovating your online home.
♥ team kaleidaweb
We are ethical devs.
We care for the quality of our profession and your success without compromising shared values.
We do not use AI.
Latest News
from kaleidaweb
AI is overrated and unnecessary
The folks at Merriam-Webster closed 2025 with a bang—announcing slop as the Word of the Year and the release of its first new hardback dictionary in more than twenty years. The standard-bearer of dictionary-making had chosen, in effect, to take a stand in the real world, while maintaining its digital presence. At kaleidaweb, we did the same, because Artificial Intelligence (AI) is, as its name implies, artificial, and incongruous to intellect.
New look for maintenance reports
We recently updated our reporting system to better serve our clients continuing to display our work and care shown in a clean and straightforward report.
Client Spotlight: The Gammon Press
Redesign for 2x Backgammon World Champion, successful author, publisher + instructor, Bill Robertie and The Gammon Press. New online store and WordPress design on Divi theme.
Clients We Love
Let’s talk.
I have now worked with Dani at kaleidaweb twice on my website because she is incredible! We did the first website and rebranding in Jan 2020 and then another one just recently!
She is very responsive, flexible and easy to work with. She will walk you through everything if you don’t understand website design and show you different options so you can make the best decision. She is also just a wonderful human!
Highly recommend!!!
I’ve had the pleasure of working with Dani for the past 7 years, and I couldn’t be more satisfied with her work! From the original website design to the ongoing updates, Dani has consistently delivered exceptional results. She has an incredible ability to bring my vision to life.
One of the things I truly appreciate about working with Dani is her responsiveness. No matter the request or question, she’s always quick to provide helpful feedback and solutions. Recently, as I started blogging, Dani went above and beyond by sending me a Loom video tutorial, walking me through how to upload and publish posts on my site. This extra touch made a world of difference and shows how committed she is to helping her clients succeed.
Thank you so much, Dani, for all your hard work. I look forward to continuing our collaboration for many years to come!
I heartily recommend kaleidaweb to artisans and others looking to improve their presence on the web! Dani Shaw did a fantastic job. The site had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements. I was impressed with how much she knows about everything WordPress — she clearly knows her stuff! One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark. All of this led to the creation of a website that functions well and looks good.
Soon after opening my own practice, I reached out to Dani at kaleidaweb regarding a web presence for my business - which was one of the best business decisions I have ever made. Dani got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!
We just went through a site redesign, and Dani once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients. I honestly can't say enough - Dani has literally helped to build my business over the last 14 years!
Dani Shaw at kaleidaweb did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part.
We have been so pleased with the work that we are continuing on a monthly maintenance contract basis.
I would highly and unequivocally recommend kaleidaweb design + maintenance services. We are looking forward to continuing to grow our business with the assistance of Dani Shaw.
In addition to my work in Financial Services, I also own a small business on the North Shore of Boston. Dani was instrumental in our website design, implementation and social media organization. She is a consummate professional and also an artist, she was able to turn my vision into a reality with very little direction given.
Dani and kaleidaweb continues to manage my site, and is responsive, easy to work with and understanding of my crazy schedule.
She is truly part of my team! I couldn't do it without her.
I can't recommend her highly enough.
Dani at kaleidaweb has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.
She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times.
We have the highest of regard for Dani and can recommend her and kaleidaweb design + maintenance without reservation.
I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.
Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate. I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.
You won't be disappointed - I certainly was not!
We have been so fortunate to work with Dani Shaw at kaleidaweb on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully.
She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve.
Thanks to our work with kaleidaweb, our efforts have been more effective and meaningful.
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her.
Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani IS so good at figuring out "web stuff" and she takes such good care of clients.
Highly, highly recommended!
Just a simple Google search for someone local to me, from someone who just relocated here, and boy did I get lucky!
Dani was quick, knowledgeable, and in my budget. My website redesign went great, and I have a great new net presence!
Highly recommend.
Dani Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level.
She owns kaleidaweb, and has actually developed my company Silver Bridge Technical Staffing, LLC's web site. Dani is nothing but a professional and I hope to keep working with her in any capacity.
She is very responsive, flexible and easy to work with. She will walk you through everything if you don’t understand website design and show you different options so you can make the best decision. She is also just a wonderful human!
Highly recommend!!!
I’ve had the pleasure of working with Dani for the past 7 years, and I couldn’t be more satisfied with her work! From the original website design to the ongoing updates, Dani has consistently delivered exceptional results. She has an incredible ability to bring my vision to life.
One of the things I truly appreciate about working with Dani is her responsiveness. No matter the request or question, she’s always quick to provide helpful feedback and solutions. Recently, as I started blogging, Dani went above and beyond by sending me a Loom video tutorial, walking me through how to upload and publish posts on my site. This extra touch made a world of difference and shows how committed she is to helping her clients succeed.
Thank you so much, Dani, for all your hard work. I look forward to continuing our collaboration for many years to come!
Soon after opening my own practice, I reached out to Dani at kaleidaweb regarding a web presence for my business - which was one of the best business decisions I have ever made. Dani got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!
We just went through a site redesign, and Dani once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients. I honestly can't say enough - Dani has literally helped to build my business over the last 14 years!
Dani Shaw at kaleidaweb did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part.
We have been so pleased with the work that we are continuing on a monthly maintenance contract basis.
I would highly and unequivocally recommend kaleidaweb design + maintenance services. We are looking forward to continuing to grow our business with the assistance of Dani Shaw.
In addition to my work in Financial Services, I also own a small business on the North Shore of Boston. Dani was instrumental in our website design, implementation and social media organization. She is a consummate professional and also an artist, she was able to turn my vision into a reality with very little direction given.
Dani and kaleidaweb continues to manage my site, and is responsive, easy to work with and understanding of my crazy schedule.
She is truly part of my team! I couldn't do it without her.
I can't recommend her highly enough.
Dani at kaleidaweb has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.
She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times.
We have the highest of regard for Dani and can recommend her and kaleidaweb design + maintenance without reservation.
I heartily recommend kaleidaweb to artisans and others looking to improve their presence on the web! Dani Shaw did a fantastic job. The site had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements. I was impressed with how much she knows about everything WordPress — she clearly knows her stuff! One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark. All of this led to the creation of a website that functions well and looks good.
We have been so fortunate to work with Dani Shaw at kaleidaweb on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully.
She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve.
Thanks to our work with kaleidaweb, our efforts have been more effective and meaningful.
I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.
Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate. I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.
You won't be disappointed - I certainly was not!
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her.
Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani IS so good at figuring out "web stuff" and she takes such good care of clients.
Highly, highly recommended!
Dani Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level.
She owns kaleidaweb, and has actually developed my company Silver Bridge Technical Staffing, LLC's web site. Dani is nothing but a professional and I hope to keep working with her in any capacity.
Just a simple Google search for someone local to me, from someone who just relocated here, and boy did I get lucky!
Dani was quick, knowledgeable, and in my budget. My website redesign went great, and I have a great new net presence!
Highly recommend.
Web Design
Our team is devoted to developing custom WordPress sites for our clients by developing sites to help accomplish whatever web needs you have. We maintain a curated collection of professional plugins, modules and components to use on your web venture. We are always testing the newest releases for utilization on your site.
Care, Boost + SEO
Having a maintenance plan for your WordPress site protects your investment by providing backups, security scans, critical updates, performance updates and more. Our maintenance + care plans ensure you will never lose important web data due to a hack or crash. You’re fully taken care of. Boost your PageSpeed and grow your SEO.
What’s the cost?
Looking to create a fantastic website at a reasonable and competitive cost? You are in the right place.
Our experienced team will give you professional results and follow-through along the path of building for you a healthy and successful online venture.
Contact us to get started on your next build. Sign up for a Maintenance plan to keep your current site safe and up to date.