kaleidaweb design + maintenance
Literacy Partners

Literacy Partners

Literacy Partners is the result of a total WordPress website redesign, content overhaul and brand refresh. This elegant site pulls all the colors from their logo to keep the theme of their brand throughout the site. It’s a responsive design and looks sharp on all devices.

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The Hard Screen

The Hard Screen

Brand, logo and site design for The Hard Screen, a women’s hoops podcast created by the fabulous Tamryn Spruill. Tam wanted to keep it simple on the homepage with the most relevant podcast/article/exclusive, call-to-actions to sign up for the newsletter, and locked content that requires a subscription to THS on Patreon.

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Updated Trello Board & Video

Updated Trello Board & Video

I created this Trello board to use with all my clients to streamline communication, gather information, copy and media throughout the entire web design job from start to post-launch. I’ve been using this system for over three years and it’s been a tremendous help for projects of all sizes!

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Blue Sun Campervans

Blue Sun Campervans

Custom Blue Sun Campervans WordPress web design on Divi is finished. This site has a modern look and feel, mobile menu on desktop, photo galleries, integrated with Instagram, hooks up to Outdoorsy for booking.

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Divi 4 is here!

Divi 4 is here!

Divi 4.0 launched October 17, 2019. The new Theme Builder takes the power of the Divi Builder and extends it to all areas of the Divi Theme. Divi 4.0 is a game-changer.

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David Whitney Architect

David Whitney Architect

David Whitney Architect is a custom Portfolio WordPress web design with three custom designed sticky menus, top ones left-aligned per the client, including dozens of dynamic galleries.

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FOCUS Institute Logo Design

FOCUS Institute Logo Design

Six stages of a logo design from scratch. The team at the Focus Institute finally decided on a Kiona Lime Green font with the heart fork & spoon vector.

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North East Lighting Landing Page

North East Lighting Landing Page

Just launched a power landing page web design for North East Lighting with a clean three-button landing page to showcase their work in an accessible, classy format.

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Give the gift of WordPress

Give the gift of WordPress

Struggling with unique gift ideas for someone special? Give a new custom WordPress website this holiday season.  Everyone can benefit from a professional website.

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WordPress 5.0 Released

WordPress 5.0 Released

WordPress 5.0 (Bebo) was released today and I’m waiting for a few things to get patched before I upgrade any client sites. I did want to give you a heads up that it’s on the way.

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Campus Child Care Web Design

Campus Child Care Web Design

The Campus Child Care Inc, web site is a new site for the Harvard University affiliated network of child care centers. Located in the Cambridge area.

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New Life Upholstery Redesign

New Life Upholstery Redesign

New Life Upholstery was one of my first clients and they recently needed to upgrade an old design from HTML to a full robust WordPress website to better maintain security and for their mobile visitors.

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International Study Tours Web Expansion

International Study Tours Web Expansion

The International Study Tours site launched a year ago with an enhanced landing page plus registration. In the last year, after the success from the Study Tour featured on the website, founder Angela Ferrario has expanded to include three new Study Tours for 2019 and a full website with 3 enhanced landing pages featuring photography.

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Custom Videos & Guides

Custom Videos & Guides

This is one example of custom a helpful video (you can easily refer back to at your pace) you’ll receive if you sign up for a Web Design or Maintenance package with Dani.

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Summer Check-in

Summer Check-in

Here’s what exciting web design projects and startups I’ve been working on this hot summer in addition to celebrating a milestone birthday…

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Wonder of Learning Boston Exhibit

Wonder of Learning Boston Exhibit

The Wonder of Learning Boston exhibit is coming to Boston University/Wheelock College this summer and I’m so proud to have worked on the website design and maintenance for the past year, since it’s inception. With doors opening in a few weeks, it was time to do a site refresh.

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Ten Web Design Trends for 2018

Ten Web Design Trends for 2018

Social media behemoth Twitter surprised users when they introduced circular user photos, but this signaled the start of a trend. Web design has always been rather “boxy”, focusing on lines, hard edges, polygons, and rectangles– or at least, this was the case until 2017. The preference for fluid shapes and circles is already beginning to develop, so expect to see this continue through the new year as website design trends towards being pleasant to look at, smooth, and flowing freely.

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RICE Kitchen WordPress Redesign

RICE Kitchen WordPress Redesign

A responsive comprehensive landing page that branches out to individual sub-pages, directions or online ordering where appropriate for their growing and successful business.

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FilingMate Start Up

FilingMate Start Up

FilingMate of Boston, MA project is a brand-new startup on WordPress. All elements of the website except the logo were part of the brand consultation. It’s a clean and fast design with a high SEO and performance score, that doesn’t waste the visitor’s time.

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Streamlined communication with Trello and inVision

Streamlined communication with Trello and inVision

Curious about what a streamlined Web Design process from start to finish looks like? Watch the video above and visit my Web Design Project Board on Trello. Web Design doesn’t have to be complicated and this is my best effort to make it easy for everyone.

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Why do you need a website?

Why do you need a website?

Big impact doesn’t have to mean big budget when it comes to the web. It’s all about being relevant, consistent and accessible online. Keep these three things in mind and you’ll be well on the way to succeeding in using the web to create a slick, professional online home for your business.

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danielleshaw.com Redesign Launch (v 5.0)

danielleshaw.com Redesign Launch (v 5.0)

‘m happy to announce today marks the 5th redesign of https://www.danielleshaw.com I’ve had since WordPress was released in 2003. The last two designs have featured a red accent, and this time I changed it up to go with bold colors including a cheerful blue, yellow, some red and dark gray.

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Wonder of Learning

Wonder of Learning

The Wonder of Learning Boston, 2018 exhibit’s WordPress web design is in full swing. Here’s a sneak peak at the landing page. Be sure to give them a follow too, especially if you’re a 0-5 year early childhood educator in New England. This exciting exhibit will be at UMass Boston June – Nov 2018.

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No HTTPS? Not on my watch.

No HTTPS? Not on my watch.

Good news for all of my WordPress web design clients who use my hosting services. As of this weekend, ALL of my WordPress sites will have a SSL certificate and run HTTPS exclusively. HTTPS enables both the best performance the web offers and powerful new features that are too sensitive for HTTP.   A bit of history: In January, Google began their quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two...

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Arch Plumbing & Heating WordPress Web Design

Arch Plumbing & Heating WordPress Web Design

Arch Plumbing & Heating uses the latest version of WordPress software, Avada framework, Wordfence security software, Google Analytics, Bulletproof security, Yoast SEO, Contact Form, and mobile scrolling quick-call phone button!

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Website navigation usability

Website navigation usability

Website navigation usability is the most crucial element in design. It makes the difference between a website where users find what they are looking for and one which causes so much frustration that users want to abandon it. The whole point of designing a website is to allow access the content, so the success of the design depends entirely on the quality of navigation user experience. It has the same as the navigation of a ship out at sea, which can mean life or death to the sailors on board. A website that provides a poor navigation loses conversions and can kill the business. Unlike...

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Get Your Business Facebook Page Verified

Get Your Business Facebook Page Verified

Does your business have a Facebook Page? Do not hesitate to get verified, it's quick and easy. When you're verified you appear higher up in search results and in feeds. Plus, you get a nice check mark next to your name! If your Facebook Page's category is Local Business, Company or Organization, you may be eligible for a gray verification badge. If you're an admin, your Facebook Page has a profile picture and cover photo, and is eligible, you'll see this option in your Page's Settings. To verify your Facebook Page, you can use your business's publicly listed phone number or a business...

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Client security update check-in!

Client security update check-in!

Recently, I've noticed an uptick in activity related to hacking and unauthorized attempted access of databases and accounts. I'm taking every measure I can to protect client websites, primarily using Wordfence for WordPress clients and RS Firewall for Joomla! clients. I receive weekly briefings on every client account and if I see anything suspicious or receive an alert of any kind, you'll be notified as soon as I know. If at any time you want to upgrade to a pro account for your site, you can check out details at http://www.wordfence.com and...

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Moving Forward Re-brand

Moving Forward Re-brand

I recently had the job of creating a new logo for our former Arlington for Hillary campaign group. We choose to re-brand to a new name "Moving Forward Arlington" and so it was then my task for a new look and design. I also only had a few hours to come up with something as Massachusetts Attorney General Maura Healey was holding a town hall event the next day and our group was hosting it in Arlington for 350+ residents. The event was heavily advertised, streamed on Facebook Live and trended locally on Twitter so it was important to have a new brand and message to showcase during this time. I...

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Current Web Design Trend

Current Web Design Trend

Ditch Stock Photography Ditch stock photos and take or use some of your own photography. People want to connect with your business when visiting online, so it should organically feel like your business. Photography is the easiest way of accomplishing this, and it doesn't always have to be professional. Some of my most successful websites have featured photos taken with an iPhone. The photo above of Crane Beach, is unedited, and was taken by myself with an iPhone 6. Also, it can save $$. Professional photography is great of course, but it can be expensive for a small business starting out....

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Infographic for Social Media

Infographic for Social Media

The Arlington, Lexington, Belmont Democratic Regional Office needed an infographic designed which blends in a local image with Hillary Clinton's design scheme and also has just enough info for social media. They're having a grand opening in less than a week with Congresswoman Katherine Clark and it was important to get this out on the proper channels ASAP. Here's the final product, blasted out to over a thousand local followers on @ARL4Hillary's twitter account. It is an edited aerial image of Arlington, with a font (Sharp Sans No1 Bold Regular) and style similar to hillaryclinton.com and...

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Postcard Design for Campaign

Postcard Design for Campaign

Ryan Solen for Congress (www.solenforcongress.com) needed a postcard for canvassing designed quickly within 24 hours. Here is the final set, which has two different front options and a variety of styles for the back. I created the back with plenty of blank space for Ryan's team to add in voter information and other text. Lauren, who is an amazing Chief of Staff & Comms, loved the Wisconsin flag on the back design. The front has placeholder text and editable graphics as well. Ryan is a techie and wanted to tweak the text easily for various uses, so I provided color-coded PSDs for his use....

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Responsive WordPress Design

Responsive WordPress Design

The Corner Butcher Shop of Beverly, MA project is the result of a complete WordPress redesign. It is a responsive, mobile-first, modular design on a sleek content management system. Melinda wanted a vintage feel to the site, so I incorporated an old-time feel to the design, as well as bringing in the prominent use of the chalk board and "look and feel" to the overall vibe of the site.   The goal was to recreate the vibrant experience in the shop, so upon visiting the site there is a hero panorama of the store.  A quick scroll and you have all the necessary contact info, click-able phone and...

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Now That’s Organic Twitter Growth!

Now That’s Organic Twitter Growth!

I'm currently the Social Media Manager for the Arlington for Hillary Clinton Twitter account.  I manage the design, photos, logo, favorites, retweets (RT), and 95% of the tweets. Using Twitter Analytics, I tracked my early progress in growing the account. The the image gallery below shows the first 28 day engagement analytics. It begins the day I took over the @ARL4Hillary Twitter account in Feb of 2016. I was able to grow this account with tremendous success organically through smart and savvy connections and interactions. Notice the green percentage increase in impressions, visits,...

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#NoBillNoBreak Graphic

#NoBillNoBreak Graphic

I created this graphic in Photoshop to thank @RepKClark from the @ARL4Hillary team for her part in starting #NoBillNoBreak. #Enough was the historic House of Rep sit-in/filibuster to force a vote for common sense gun reform. 'No bill, no break!' House Democrats sit in for gun control vote Democrats staged a remarkable and unruly 16-hour sit-in in the House of Representatives on Wednesday to protest at the lack of progress on gun control. This graphic helped commend her hard work and dedication on social media. The House officially adjourned at 3.14am on Thursday without voting on new...

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When to redesign your website

When to redesign your website

Redesigning is overrated. It can seem like a quick and easy way to get rid of all of your problems, but it rarely is. Problem first, redesign later Or as Hans Solo put it, “Escape now, hug later.” Redesigning is like hugging. It feels good, but you might die if you don't get your priorities straight. All design should have a clear goal or a problem to solve first. If your website was made 10 years ago, then looking outdated could be a valid problem. If your conversion rate is at its all time lowest, that is a valid problem too. Here are five examples that should lead you to seriously...

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Publish Great Content While on the Go

Publish Great Content While on the Go

Can you imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner? Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too. That’s what I love most about being a location independent entrepreneur — the freedom to explore the world, connect with my audience whenever I want, and work on my business, all at the same time. All it...

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Ultimate Web Development Checklist

Ultimate Web Development Checklist

BeeWits figured out every step needed to get a web design project done – from start to finish.  So here it is – the ultimate checklist for the web designer / freelancer / agency starting a web design project. We’ve covered all the steps you need to do, from the technical and development focused, to that involving client meetings, designers, copy-writing, and everything else in between. Stage 0 – Project Start – Preparation Is web design only about design? Not really! Although most of us love the creative part of designing and developing a website, there are quite a few things we need to do...

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Mood & Psychology of Web Design

Mood & Psychology of Web Design

My main interest these days is web design and it's mood: Typography, Color, Content, Space. A great web design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be overlooked when designing content. Over the years, there has been a body of knowledge produced to help designers create effective visuals that play into the psychology of their viewers. In order to achieve...

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WordPress is the best CMS platform.

WordPress is the best CMS platform.

If you’re looking to create a new website or redesign an existing one, WordPress is the best CMS platform you could use. Guess what? I'm a pro at developing clean, responsive, modern, and stylish WordPress websites. Read on to learn more and contact me when you're ready to get started! WordPress is known as an open-source Content Management System (CMS). Open source simply means that it’s free and supported by thousands of developers who continue to improve upon it. It’s also by far the most popular website platform in use today. Over 9 million websites were built with WordPress and 3...

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Newtowne School Testimonial

Newtowne School Testimonial

Danielle’s work has been an invaluable asset to our small non-profit school. Danielle recently rebuilt our school website, creating a home for our individual classroom blogs, and providing us with a very professionally designed tool to increase our outreach to families and other programs. Her dedication to meeting our timeline was exceptional and she worked tirelessly to troubleshoot many challenges in order to deliver us an excellent product. Danielle’s commitment to this project was exceptional. She took time to define for us the many options available, which allowed us an opportunity to...

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The Perfect Social Post: A Guide

The Perfect Social Post: A Guide

How to create the perfect social post, a helpful Infographic covering the essentials to properly marketing yourself/business on social networks. This is essentially a one-stop Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube best practices cheat sheet. Bookmark this page if you want to master your social post. It's extremely handy. A fantastic guide via Quick Sprout.

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Mobile Web Trends for 2015

Mobile Web Trends for 2015

It's a new year, and that means new trends in mobile web development! Welcome to 2015, folks. Web designers this year should touch on some of the following items (where appropriate) when developing a web site: Scroll for more content. Would you rather click or scroll for more content on a web site? The majority answer is scroll. When browsing a web site on your phone or tablet, how many times have you tried to click the button or open a navigation menu and not have the screen respond? Responsive scrolling is the solution to this. Scrolling creates an interactive and fluid experience for...

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A SEO Conversation

A SEO Conversation

This afternoon, I was talking to a client and she mentioned she recently received a random phone call solicitation regarding her web site. The person on the other end tried to convince Sheila that New Life Upholstery wasn't listed in search engines, specifically Google.com, when "upholstery foxboro" terms are used. Soliciting for money and promising a ranking on Google, the woman talked a big game about results. Sheila got off the phone call without signing up for her services. Why? She has been #1 on Google for years. Currently newlifeupholstery.com (a repeat web customer since 2004) is...

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