Our team is growing.
Dani Shaw
Founder, Lead Web Developer
she/her they/them
- My 👑 inspires me everyday.
- Proud Mama of an 8 year old.
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Anti-racist.
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Bird Nerd in-training.
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WNBA + womens hoops fan.
- Amature photographer.
- NCAA DIII hoops tourney vet.
Founder + Lead Designer
Dani Shaw is a professional Web Designer with 26 years of experience designing, developing, and maintaining web sites. Dani has developed hundreds of web sites covering a wide spectrum of needs and requirements including responsive WordPress sites, online learning portals, enhanced landing pages, content management systems, e-commerce stores, and much more. Daily kaleidaweb duties include overseeing WordPress web design projects, consulting current + prospective clients, and leading the maintenance team caring for those sites enrolled in a plan.
Dani designed their first web site on Geocities during their college years in 1996. Here’s an an early fan page from 1999 that Dani designed, still alive on free servers. This web site is the HTML foundation of Shaw’s web design career. Since then, they have continued to grow in the field while staying on the cutting-edge of the latest web design trends and technology.
In 2003 WordPress launched and Dani was on the quest to learn as much as they could about the CMS. It quickly became the most popular Content Management System in the world with hundreds of thousands of templates on millions of web sites. In editing and creating from scratch many different sites through the years they’re constantly learning on the fly and adapting.
kaleidaweb was created in 2021 to expand on services provided and to create a team of professionals, creatives + resources for clients.
Proudly listed on Underrepresented in Tech… Dani has prioritized diversifying the web since day one.
Dani is also a Technical Editor for one of the largest computer textbook publishers, Cengage Learning since 2001. Titles include operating systems, web design, networking, Office, and programming content. During edits, Dani works very closely with Authors, Development Editors, and Product Managers helping maintain a very high standard of quality in their content, typically performing multiple passes on a book to ensure a textbook, online exam, or lab is error-free and on point. The majority of the published titles Dani has worked on are listed in the Computing & Information Technology section at Cengage Learning.
Dani’s marriage of Web Design + Maintenance with Tech Editing work at Cengage Learning keeps them constantly learning and testing new technology, especially in the applications and software department. Dani has the fortunate opportunity to work on beta software, learning upcoming and current applications before they are released to the public.
Tamryn Spruill, MFA
Tamryn edits our blogs, pages, and media and helps guide our work.
Editor Extraordinaire
Tamryn is an award-winning journalist, author, activist, and artist who joined the kaleidaweb team in 2021 as our point person for all things with words. She edits all kaleidaweb pages, posts and media and is available to copyedit for all clients on an a la carte basis or for ongoing projects.
For ABRAMS Books, Spruill is writing a book about the WNBA’s glorious, but often fraught history. COURT QUEENS: The Story of the WNBA’s Power, Passion and Perseverance On and Off the Court.
Spruill’s bylines include Harper’s BAZAAR, The New York Times, SLAM, ZORA, Teen Vogue, The Athletic and Swish Appeal, where she served as editor-in-chief from 2018, when hired as the first woman to hold that position, and 2021, when she stepped down to finish her book.
She holds Bachelor’s degrees in Spanish and Journalism (University of South Carolina) and a Master’s of Fine Arts in Creative Writing (Goddard College).
- Full details on Tamryn’s career and all her art for sale at tamrynspruill.com.
- For editorial services outside of kaleidaweb, visit Spruill’s Services page and mention us for a discount rate.
Based on inquiries and requests from current and prospective clients, kaleidweb is expanding to offer additional services. We are adding a team of collaborators who can provide additional services that existing and prospective clients have been seeking.
These include:
kaleidaweb’s future service options
- social media management
- app development
- graphic design
- brand identity consultation for startups & redesigns
If you’re interested in joining our team on a contract basis, please contact us!
Soon after opening my own practice, I reached out to Dani at kaleidaweb regarding a web presence for my business - which was one of the best business decisions I have ever made. Dani got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!
We just went through a site redesign, and Dani once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients. I honestly can't say enough - Dani has literally helped to build my business over the last 14 years!
Dani Shaw at kaleidaweb did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part.
We have been so pleased with the work that we are continuing on a monthly maintenance contract basis.
I would highly and unequivocally recommend kaleidaweb design + maintenance services. We are looking forward to continuing to grow our business with the assistance of Dani Shaw.
In addition to my work in Financial Services, I also own a small business on the North Shore of Boston. Dani was instrumental in our website design, implementation and social media organization. She is a consummate professional and also an artist, she was able to turn my vision into a reality with very little direction given.
Dani and kaleidaweb continues to manage my site, and is responsive, easy to work with and understanding of my crazy schedule.
She is truly part of my team! I couldn't do it without her.
I can't recommend her highly enough.
I heartily recommend kaleidaweb to artisans and others looking to improve their presence on the web! Dani Shaw did a fantastic job remaking odohertymoore.com. The site had been cobbled together over more than a decade and had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements. I was impressed with how much she knows about everything WordPress — she clearly knows her stuff!
One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion. Dani redesigned the site’s look and feel. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark. All of this led to the creation of a website that functions well and looks good.
We have been so fortunate to work with Dani Shaw at kaleidaweb on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully.
She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve.
Thanks to our work with kaleidaweb, our efforts have been more effective and meaningful.
Dani at kaleidaweb has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.
She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times.
We have the highest of regard for Dani and can recommend her and kaleidaweb design + maintenance without reservation.
Working with Dani at kaleidaweb on my website re-design was an absolute pleasure. I searched extensively to find someone local, responsive, professional, and with a good eye for a design that would look great and be easy to navigate, too.
Not only did Dani meet all of my expectations, she far exceeded them in every way. She was knowledgeable and patient, and I am thrilled with the outcome.
I have gotten very positive feedback from clients, and can’t thank you enough Dani!
I recently had the pleasure of working with kaleidaweb on a complete update and redesign of my web site.
Dani was a pleasure to work with and the final result is a web site that is much more modern and attractive while at the same time being even easier to use and navigate. I would recommend kaleidaweb to anyone looking for an upgraded, modern and functional web site.
You won't be disappointed - I certainly was not!
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her.
Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani IS so good at figuring out "web stuff" and she takes such good care of clients.
Highly, highly recommended!
Dani Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level.
She owns kaleidaweb, and has actually developed my company Silver Bridge Technical Staffing, LLC's web site. Dani is nothing but a professional and I hope to keep working with her in any capacity.
Just a simple Google search for someone local to me, from someone who just relocated here, and boy did I get lucky!
Dani was quick, knowledgeable, and in my budget. My website redesign went great, and I have a great new net presence!
Highly recommend.
Listen while we work…
From Dani: Music is present in all aspects of my life, most especially my career. I always have something on when I’m coding or designing. It helps me focus. Here’s my running work mixtape including some of my favorites new and old. All of my other playlists are up on my Spotify profile, and I’m always looking for new tunes, so give me a follow if you’re on there.