Having a packed toolkit of web design services makes us smile.
At kaleidaweb, we understand that how you look and perform online says a lot about your business or brand. A professionally built, uniquely customized website serves as your initial introduction to prospective clients and allows existing ones to avail of your products and services with ease. We value and prioritize maintaining long-term relationships with our clients.
To properly showcase you and your work online, we take the time to learn about your brand and your business. We educate ourselves on your industry to help you stand out among competitors, professionally and in full possession of your content.
Our team has decades of experience with custom WordPress web design, and stays abreast of the latest developments and trends in tech to ensure we’re using the best maintenance tools and SEO strategies. Social media savvy, marketing know-how, and editorial expertise are additional tools we wield to bring your brand to life online.
Members of our team regularly collaborate with other developers, graphic designers, and marketers; some work on larger teams outside of the kaleidaweb universe in the areas of their individual expertise. We take pride in the richness of our collective brain power, creativity, and talent, and are happy to open the tap for your next project.
We believe Black Lives Matter, and stand for protecting the full and equal human rights of all people, including the LGBTQ+ community. We value immigrants’ tremendous contributions to this country and support their right to due process on their pathway to citizenship. We are intentional about seeking and using inclusive, diverse media in our site designs. We reserve the right to refuse services to anyone and will not work with organizations or individuals using the web to promote illegal activities or hatred, violence, discrimination, or abuse of any kind.
We use ethical software and plug-ins. We never use AI.
Designing your next online home or upgrading your existing one is not just our job. It’s a passion that we bring to work every day, at our studio in Easton, Massachusetts.
♥ team kaleidaweb
Web Design
Web Design
New websites, redesigns, upgrades, additions + alterations
Web Care + SEO
Web Care + SEO
Maintenance, SEO integration + tech support
Portfolio
Portfolio
A comprehensive collection of our work
Local Discounts
Local Discounts
Savings for local clients in New England
Coding from Easton since 1998
kaleidaweb has been a proud member of the Easton Chamber of Commerce since 2024. The Easton Chamber of Commerce is a non-profit 501(c)(6) membership organization representing business and professional people. The Easton Chamber of Commerce mission is to unite, guide and support Easton businesses with the goal of increasing economic opportunities and fostering a healthy business climate.
Actively Supporting
We reserve the right to work refuse services to anyone and will not work with individuals or organizations using the web to promote illegal activities or hatred, extremism, violence, or abuse of any kind.
Dani Shaw
danishaw.me
she/her they/them
- My wife + 👑 inspires me every day
- Proud Mama of fast-growing kid
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Anti-racist
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Bird nerd in training
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WNBA + women’s hoops fan
- NWSL + women’s soccer lover
- Amateur photographer
- NCAA DIII hoops tourney vet
Founder, Lead Designer + Developer
Over her 28 years of experience as a tech professional, Dani Shaw has developed hundreds of web sites covering a wide spectrum of needs and requirements. Her portfolio includes responsive WordPress sites, online learning portals, enhanced landing pages, content management systems (CMS), ecommerce stores, and more.
Shaw designed their first web site on Geocities, while in college. An early fan page they designed in 1999 still lives on free servers—showcasing the HTML foundation of their career. Since then, Shaw has grown with the field, staying on the cutting edge of the latest trends and technology. They embraced WordPress when it launched in 2003, and deepened their knowledge of CMS. Shaw is a proud self-motivator who prioritizes ongoing professional development. Shaw isn’t shocked by technological advancements; they’re constantly learning and applying newfound knowledge.
Experiences with being the only woman or queer person in tech spaces, and noticing a dearth of people of color, Shaw has made it their mission to diversify the field. For this reason, she is proudly listed on Underrepresented in Tech.
Shaw has been a technical editor at Cengage Learning, one of the largest computer textbook publishers, since 2001. They’ve worked on titles covering operating systems, web design, networking, Microsoft Office, and programming. To successfully edit a textbook, exam, or lab manual, Shaw skillfully works with authors, development editors, and product managers across multiple passes to ensure a high standard of quality content. Most of the published titles on their resume are listed in the Computing & Information Technology section at Cengage Learning.
In addition to learning and testing new applications, software, and other technologies as a part of their professional practice, Shaw works with beta programs every chance they get to get a jump on learning future applications before they are released to the public.
Manager, Social Media, Newsletter and Copy
Tamryn Spruill is an award-winning independent journalist and author of The W: A History of the WNBA (Abrams Press, Fall 2026).
Formerly the editor in chief of Swish Appeal, she has written for The Athletic, Harper’s BAZAAR, The New York Times, The Red Bulletin, SLAM, and elsewhere. Her article “Critical Assist” won the 2020 Southern California Journalism Award for Best Sports Commentary, Print/Online.
She has a Master of Fine Arts in Creative Writing from Goddard College and a Bachelor of Arts in Spanish and Journalism from the University of South Carolina. As an adjunct professor, Spruill is passionate about teaching media history/studies, world literature, and creative writing. In a former life, she was a financial news editor in Charlotte, North Carolina, and New York City.
Spruill is the founder/chief editor at thehardscreen.net: kaleidaweb’s creative and visionary founder, Dani Shaw, designed the website.
Want to collaborate?
We value teamwork and feel inspired by working with other diverse, ethical creatives. We appreciate professional connections and enjoy collaborating on projects, using human-tested solutions. If you need assistance completing a project or have an interest in exchanging services, get in touch, and tell us what's in your lane.
Our lane includes:
- web development
- web maintenance
- copy editing
- copywriting
- technical editing
- marketing strategy
- photography
We can work together on a project-by-project basis or on a longer-term contract.
We're fortunate to have worked with some of the best.
Listen while we work…
From Dani: “Music is present in all aspects of my life, most especially my career. I always have something on when I’m coding or designing. It helps me focus. Here’s my running work mixtape including some of my favorites new and old.”
Astro + Roux
office management
