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Custom Web Design

Need a website?

You’re in the right place to learn more and get started!

All of our websites are designed from scratch unless otherwise specified. First, we start with a framework — think of it as your bones, your skeletal structure, that keeps everything together. It is essential for function but it doesn’t reflect how you look outwardly.


We’ll be using the best bones in the business.

Your site will be custom designed on WordPress’s most powerful Divi framework from a blank slate to match your brand and vision. We’ll go through a process of selecting the right colors, fonts, images and content to include as we custom build your site from the ground up.

You’ll have everything you need to be successful with your website we’re done.

Lisa Jensen Acupuncture


What you’ll get…

Custom Web Design from Scratch on Divi Framework

  • Divi Theme installed including a license for the most popular WordPress theme in the world
  • Ultimate Visual Page Builder
  • Every part of your website is customizable
  • Latest WordPress software
  • Responsive & mobile design
  • Easy to update instruction videos built into the back-end for those seeking future in-house maintenance
  • A large collection of professional plugins & modules for Divi framework (a $500 value, available at no additional charge)


Themeforest Theme Customization *

  • Latest WordPress software
  • Responsive & mobile design (if offered in the theme)

* Additional license fee required. Fees vary depending on the theme you choose.

yes, all this too.

  • All marketing and design resources on Envato Elements to use ($500 value, free)
  • Access to all images on Twenty20, who have been helping leading brands and agencies get a fresh, authentic alternative to traditional stock photos. The library of millions of images is by turns, beautiful, bold, candid, raw, and natural.
  • One basic logo design (using Google fonts)
  • Free domain name
  • Free WordPress plugin installations
  • Twitter / Facebook / LinkedIn / Instagram setup
  • Image gallery
  • Header sliders
  • Contact form
  • SEO tags added
  • Social Media plugins installed
  • Blog configuration
  • Newsletter configuration
  • Event calendar
  • Google Analytics hooked up
  • Image & video optimization for web
  • Your logo & brand on the login page & back-end pages (rather than WordPress’s)
  • Quality assurance / bug free code


On average, a custom web design project ranges from $1,750 to $5,000 and takes between two and four weeks to complete. After our initial conversation to assess your needs, you’ll receive a project scope to sign off on before work begins. We are currently booking two weeks out for new projects. Typically, it takes a week or two for clients to gather all of the information we need. During that time, we can handle all necessary administrative work.

Payments accepted securely online (or by check upon request).

Accepting Visa, MasterCard, American Express, Discover or Paypal

Standard Site Design Pricing

You get a fully-customized, easily-navigable website that includes landing and additional pages, contact forms, images, social media integration and more.

  • 50% deposit to start, balance due at launch
  • Up to 7 website pages ($1,750 total, $875 deposit)
  • 7-10 website pages ($2,250 total, $1,125 deposit)
  • 10+ website pages ($2,500+ total, $1,250 deposit)
  • (Optional) Custom logo design ($100 per mockup round, 3 designs to choose from per round)

Additional Pricing

Need to add a feature outside of the scope of your web design project?

  • Hourly rate for a la carte services (anything outside of a scoped web design project) ($100/hr)

Microsite Pricing

Sometimes, less is more. For the minimalist-minded, a comprehensive, fully-functional landing page may meet your needs.

  • Power-landing page design ($999)
  • A-la-carte page design ($200/page)

eCommerce Pricing

For clients in the business of selling products or services, a streamlined eCommerce site is a must.

  • eCommerce (starting at $3,500+)

Web Assessment Pricing

Websites need to be updated from time to time. If you haven’t upgraded your website in the past three years, a kaleidaweb report will tell you what changes you need to make on your site to deliver better results.

  • Up to 10 website pages ($150)
  • 10-20 website pages ($250)
  • 25+ website pages ($350)


Who we've worked with through the years.

Streamlined communication with See the source image    

Curious about what an organized Web Design process from start to finish looks like? Watch the video and visit kaleidaweb’s Web Design Project Board on Trello. Dani curated this board to help optimize workflow and communication with clients. It’s also hooked into InVision (the other tool we’ll use) for design feedback.

There’s just one place to see all communication, dates, feedback and screens. No more emails back and forth and tracking down files in multiple locations. Check out the process and example card. Each milestone is checked off only after everyone is happy with the progress at that point. There are options to give feedback at each step. You can also look ahead to see what to expect.

Web Design doesn’t have to be complicated and this is our best effort to make it easy for everyone. Let’s get started today! You’ll receive a copy of your own custom Project Board and we’ll go through it together.

Download on the App Store Download on Google Play

Don't take it from us...

Here are some reviews of our work from Facebook. More professional recommendations on LinkedIn.

kaleidaweb design + maintenance
Based on 13 reviews
powered by Facebook
Micha Moore
Micha Moore
I heartily recommend KaleidaWeb to artisans and others looking to improve their presence on the web!Danielle Shaw did a fantastic job remaking The site had been cobbled together over more than a decade and had outgrown itself. It needed technical help to improve the speed and integration of a store and other elements.I was impressed with how much she knows about everything WordPress — she clearly knows her stuff!One of the great things about working with Dani is not only does she respond to questions quickly, but she also is very organized. Redesigning a website involves lots of little details and Dani made it easy to navigate those. She employed software tools we used on either end to coordinate the back and forth of comments, image postings, file sharing and the like. She has developed a clear process on how to get from concept to conclusion.Dani redesigned... the site’s look and feel. I was impressed by her graphics acumen and willingness to suggest changes that were aesthetically on the mark.All of this led to the creation of a website that functions well and looks more
Patrice Robertie
Patrice Robertie
Reading the reviews that are already here, I see that other clients of Dani Shaw's have said everything I was going to say about her. Dani IS a pleasure to work with, she IS a superstar and we also feel very fortunate to be working with her. Dani is so good at figuring out "web stuff" and she takes such good care of clients. Highly, highly recommended!
John Rogers
John Rogers
Danielle Shaw did a complete creation and redesign of our WordPress web page for our law office. Our project was, at times, very challenging and all the issues were handled with complete professionalism and utmost speed. The creativity in building the site completely matched what we were expecting with very little input on our part. We have been so pleased with the work that we are continuing on a monthly maintenance contract basis. I would highly and unequivocally recommend Danielle Shaw's Web Design services. We are looking forward to continuing to grow our business with the assistance of Danielle Shaw.
Lisa Farwell Jensen
Lisa Farwell Jensen
Working with Danielle on my website re-design was an absolute pleasure. I searched extensively to find someone local, responsive, professional, and with a good eye for a design that would look great and be easy to navigate, too. Not only did Danielle meet all of my expectations, she far exceeded them in every way. She was knowledgeable and patient, and I am thrilled with the outcome. I have gotten very positive feedback from clients, and can’t thank you enough Danielle!
Tim McCoy
Tim McCoy
Just a simple Google search for somone local to me, from someone who just relocated here, and boy did I get lucky! Dani was quick, knowlwdgable, and in my budget. My website redesign went great, and I have a great new net presence! Highly recommend.
Kelly Garvey Pellagrini
Kelly Garvey Pellagrini
We have been so fortunate to work with Danielle Shaw on our Wonder of Learning website, communication, and design. Not only is she talented, responsive and professional; she also shares an incredible gift for understanding the goals of the project, appreciating the vision and communicating the objectives so thoughtfully. She really took the time to realize our hopes and intention. As a result, we could not be more satisfied with the initial results, and the way that she continues to help us improve. Thanks to our work with Danielle, our efforts have been more effective and meaningful.
Sue Shaw
Sue Shaw
Danielle has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times. We have the highest of regard for Danielle, and can recommend her and her company without reservation.– Steve & Sheila, New Life Upholstery via Susan Shaw
Christian Kunciw
Christian Kunciw
Danielle Shaw is nothing less than a super star. I have worked with her for 15 years at Cengage Learning where she has accomplished every task I have ever put in front of her. She has a skill set of a technical person who has been Technically editing every computer related text book Cengage has ever put out, ranging from Microsoft Office to Computer Forensics. I would make an attempt to list all her skills but (Network Security, Graphic Design, Mac, PC, Ethical Hacking, Adobe, Windows, Red Hat, any OS...list goes on). Her biggest strength in using these skills is that she not only takes direction extremely well, but she has an imagination that consistently brings it to the next level. She has her own Web design company, and has actually developed my company's Web site. Danielle is nothing but a professional and I hope to keep working with her in any capacity.
Hannah Simon
Hannah Simon
Beautiful job on Moving Forward Arlington website. Very collaborative work.
Lynn Bishop
Lynn Bishop
Danielle created a terrific web site for Moving Forward Arlington. It looks great
Maria Joli
Maria Joli
Sheila Masterson
Sheila Masterson
Danielle has helped us to substantially grow our 26 year old company’s customer base since we hired her to design and develop our website over 10 years ago. We often get high compliments from potential clients regarding our outstanding website, which they assure us was the very reason they chose New Life Upholstery to meet their decorating needs.She has a fabulous sense of design, and the business savvy to keep us at the cutting edge of advertising by advising and assisting us in changing with the times. We have the highest of regard for Danielle, and can recommend her and her company without reservation.
Sarah Haase-Lee
Sarah Haase-Lee
Soon after opening my own practice (I am a massage therapist), I reached out to Danielle regarding a web presence for my business - which was one of the best business decisions I have ever made.Danielle got to know me - and my fledgling business - and grasped very quickly the "vibe," content, and features that I needed to stand out from my competition. Her response to questions, changes and ideas is consistently timely and with great insight, and her ongoing site hosting is seamless. Her handling of those little bugs that pop up now and then in technology (no matter how silly from me, someone super tech-impaired ) are always handled with an urgency that only echoes her dedication and passion to her work -- and clients!I have had many clients tell me that they chose me because I "had the best, most professional website on the North Shore" when compared to competition, and I've even... had techie clients ask who does my SEO and website because they were so impressed with my ranking in Google!We just went through a site redesign, and Danielle once again impressed me with just how much she has kept up with the trends in this space since the first site was built. I LOVE my new site…and so do my clients.I honestly can't say enough - Danielle has literally helped to build my business over the last 5 years!read more
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Maintenance Plans

Having a maintenance plan for your WordPress website protects your website by providing backups, security scans, important critical updates, malware scans, performance updates and much more. It provides insurance for your online investment. You will never lose important web data due to a hack or crash.

Social Media

Your social media content is always beautifully integrated and cross-posted to keep your website and social media feeds current without having to update each channel manually.

Social Media Integration (Facebook, Instagram, Twitter, Pinterest, YouTube, Vevo, Vimeo, Tumblr

WordPress Guru

We are devoted to developing custom WordPress sites while mastering the popular Divi, Genesis and Avada frameworks. We maintain a curated collection of professional plugins, modules and components to use on your new web venture and we’re always testing the newest releases for our clients.