While parts of our world are teetering on the brink of fascism with the white patriarchy doing all it can to maintain racist and sexist pillars of power, ethical members of society are confronting systemic and institutional racism. White people wanting to make sustained change for good are doing the necessary work to (re)learn history from a diverse lense, unlearn from the textbooks and teachers signed off by racists, and using racial equity tools are now engaged with powerful movements such as #BlackLivesMatter and the #SayHerName campaign. These moral awakenings, compounded with a global pandemic and a "new normal" of social distancing in work and play, folks now pay attention to who they are giving their money to.
Ethically motivated consumers have found power to help facilitate positive change in our world.
These consumers are demanding that inclusivity and diversity of culture, race, gender, sexuality, etc. are the standard, not the exception. Brand performative inclusivity, such as recognizing Black History Month, Women's International Day, or LGBTQ+ Pride, and catering to specific groups (outside of the white patriarchy) ONLY when it appears on the calendar is no longer acceptable. All over social media consumers are voicing support for brands/blogs/businesses who display a sustained commitment to positive change in our society.
Inclusivity matters.
This support is imperative in design, from following web accessibility guidelines to using inclusive and diverse media throughout your site and on social media. It is our mission at kaleidaweb to work with clients so that every visitor to your site should feel welcome and be able to access it, regardless of race, gender, sexuality, ability or age.
Sites we love and are committed to use: