Literacy Partners desperately needed a complete refresh of their brand and website. They also needed reliable maintenance to care for their site. 

Through a client referral they heard about our services and Dani's work. After a quick call to go over it all, Dahlia chose us for the task of developing their site for the web.  We joined the team! This was the beginning of a cherished, long-term partnership. 

Their old site was not responsive and didn't look great on most devices and had content that was outdated so we started from scratch on WordPress. Previously they were using an eCommerce store for events. We revamped with Event Calendar software that hooks into the powerful Eventbrite booking system. This allows the team to collect different types of registrations online and use their system at the door for events. When the COVID-19 pandemic hit, they changed up and went virtual and this was when we bridged the site with Kajabi's online course system, removing all in-person events. The site was designed for flexibility, and we were able to save the booking system for later use while quickly implementing a new system.

The LP site is connected to Drip CRM for data and marketing automation to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. There's a newsletter signup at the bottom of each page that's triggered after a while and hidden to current subscribers.

Literacy Partners is big into newsletters and blogging and I created a blog that has next/previous links at the bottom to encourage continued reading throughout the site. It also has social media sharing enabled on each post.

We used Asana to communicate with the Literacy Partners team working on the site. Content and project boards allowed us to quickly send info and graphics, check the timeline, and give feedback to the kaleidaweb team.

From LP Founder Dahlia: "Last year, we embarked on the task of updating our website post-pandemic. With all of the pivots and changes endured over the last three years, our website had initially been updated to make it easier for all folks to navigate and find the resources they needed during those challenging years. As we have emerged from that difficult time, a refresh was once again needed."

This was a total WordPress redesign. The team was pulled together by JR and The Lead Craft team with the LP team for the original desktop designed by Lori Ashcraft.

These designs were custom coded and adapted for the web by Dani Shaw of kaleidaweb design + maintenance using WordPress and Divi Theme to power the design and bring the site alive. Mobile and tablet themes were designed as close to the branding as possible, responsively growing/shrinking to the device needs.