Michael Moore of O'Doherty Moore Fine Furniture Design initially signed up for WordPress maintenance on their eCommerce WordPress website. After a few months of maintenance work, Michael approached kaleidaweb with needs to redesign his site, with an emphasis on speed and clarity. We decided to design a new site for ODM using their current site copy and imported his WooCommerce store. Once the design was underway Michael made a few editorial changes and gave design feedback through inVision as we worked through the redesign.

His new site now has an interactive header with video and dynamic display features to show important store content. The most recent product shown on the page is easily set in the backend and pulls the info from the product automatically and places it in a prominent location on the landing page. All Michael has to do is add the new product or update an older product's publish date so it appears first in his list of products. No editing or coding is required to easily update his site, and Michael routinely updates products and basic copy as he sees fit.  Being on a Maintenance plan, he also has the option to send kaleidaweb an email with web updates, but after watching his custom instruction video (made by Dani) he is confident to perform basic updates himself.

The new design uses colors already established in his logo, and the same fonts and font styles are applied througout the site in headings and design elements. Colors and features are cleanly and sparingly used to showcase the product and Michael's professional woodworking skills.

On the landing page we included a widget that automatically displays the latest instagram post, and a blog widget pulling in the latest two posts. Please give O'Doherty Moore a visit to check out the site design!