Trends in Color!
The unprecedented panic of entering the third year of a global pandemic in the Modern Age has inspired consumers and producers alike to seek comfort in nostalgia and various modes of self-soothing.
Experts at Pantone Color Institute predict that colors for 2022 will “reflect our aspiration for balance as we move through a changing landscape.”
Colors that both recognize the greater desire to prioritize calm and familiarity, while exuding optimism and liberation, will pique the interest of customers.
Soothing Pastels
99designs lists “adventurous pastels” and “light and airy” colors as top contenders for trending colors in 2022.
Designers expect that using pastels in unconventional and even editorial ways will disrupt the traditional associations with the hues while maintaining the familiarity of calm found in their use.
Alfoart, perfectly characterizes this concept using serene pastels in an edgy design.
MarsiDesign’s watercolor texture, meanwhile, utilizes copious amounts of white space. The combination of color and space aptly beckons a sense of peace associated with this product.
Rustic Earth
A wide spectrum of muted, rustic colors will be used in a similar fashion to unconventional pastels. To contrast the bold and bright trends that brands used last year, a rustic color palette evokes a slower, back-to-basics vibe.
Bramley Mountain Granola’s packaging, for example, conjures a back-to-nature tone.
These throwback color schemes provide an undeniable method to help your website stand out in the new year.
Paired with the eco-friendly fonts we mentioned in our prior installment about trends for 2022, such as Glyphs and Ryman’s Eco font, earthy colors will communicate a thoughtful, organic branding message.
Retro Colorways
The addition of nostalgia to color design is certain to meet the needs of consumers right now. People want fun and familiarity, mixed with minimalistic design.
Expect to see a resurgence of 1970s and 1980s retro colorways in 2022.
Green Estate Beauty marries minimalist and Memphis design, one of the defining concepts from the 1980s, to imbue fluidity into their brand and packaging.
Let's connect.
In 2022 and beyond, kaleidaweb can connect clients to colors that will help their website branding dreams come true or refresh an existing site to keep pace with the competition.
To learn more about 2022’s trends in colors, visit 99designs.
And contact kaleidaweb to inquire about a discounted design or redesign in 2022!